This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the global car rental industry, as well as providing insights on the future of the car rental industry.
This report comes in PPT.
The car rental market has recovered following its setback from the COVID-19 pandemic. In 2022, nominal car rental sales reached USD80 billion, though in real terms, it was still below pre-pandemic levels. A rebounding tourism industry has been the key driver of the recovery, though high inflation and a strengthening US dollar has distorted sales figures.
The US accounted for 45% of global car rental sales in 2022 and has continued to remain the prime market over the historic period. However, emerging and developing countries are gaining traction, with their share of global car rental sales rising by three percentage points over 2014-2022.
In 2022, 65% of global car rental sales were accounted for by just five companies: Enterprise Holdings Inc, Avid Budget Group Inc, Hertz Corp, Europcar Mobility Group and Sixt SE. Enterprise Holdings remains the largest company, with an estimated 27% of global car rental sales in 2022.
A number of trends are influencing the car rental market, which include the transition to electric car rental vehicles, the increasing use of rental cars for leisure purposes and the incorporation of shared mobility into the car rental business model.
Western Europe is projected to account for 44% of car rental growth over 2022-2030 – the most of any region. This can be explained by recovery from the negative impact of the pandemic on travel, which countries in the region are still recovering from.
All vehicles captured by Euromonitor's vehicle volume sales data, i.e. light vehicles -passenger cars and light commercial vehicles combined. Medium and heavy-duty trucks and buses are not covered.See All of Our Definitions
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