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Strategy Briefing

Carbonates in Asia Pacific

Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In 2017, Asia Pacific comprised around one fifth of global volume sales for carbonates, and is home to several key markets, notably China. However, with growing health consciousness as well as rising anti-sugar legislation, growth prospects are expected to slow down. In response, manufacturers are expected to reformulate their product content to rejuvenate them as drinks with strong health positioning.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific is home to several of the largest carbonates market in the world

Comprising one fifth of global carbonates by volume, at 39 billion litres in 2017, Asia Pacific is also home to several of the world’s largest carbonates markets. This is led by China, which is the fourth largest market for carbonates globally. Overall, retail value sales in the region amounted to USD27 billion in 2017.

China, India, Japan and the Philippines are key to driving category performance

China, India, the Philippines and Japan account for some 70% of the region’s total sales, with China contributing the bulk due to its large population size. While Japan observed declining sales due to rising health consciousness, coupled with GST implementation in India and post-election slowdown in the Philippines, the overall region’s performance is still lifted up by China’s sales recovery in 2017.

Rising health consciousness and anti-sugar legislation calls for manufacturers to reformulate products

With rising concerns of obesity related to sugar consumption, consumers are shunning high sugar drinks such as carbonates. Moreover, governments have implemented anti-sugar legislation as seen in Thailand and the Philippines, and the price hike is expected to impact the category’s performance. In response, manufacturers are reformulating their products to lower sugar content, using natural sweeteners such as stevia and fruit flavours to maintain their appeal to health- conscious consumers.

Coca-Cola retains market leadership in the region

The dominance of The Coca-Cola Co, is observed across the region, accounting for 57% of overall volume sales. The only exception is seen in Taiwan and Vietnam, which are dominated by PepsiCo Inc and Hey-Song Corp, preventing Coca-Cola from taking the leading spot.

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Introduction

Scope

Key findings

Regional Overview

Carbonates in Asia Pacific face tough time

Taxation and health consciousness contribute to category slowdown

Consumption of carbonates rises in China and India

Regular cola continues to dominate in Asia Pacific

China remains the largest market in the region

Thailand leads category outside the four leading markets in the region

Developing markets thrive, while developed markets observe decline

Affordability drives carbonates performance

Increasing ageing population hinders long term growth of carbonates

Shrinking households and young populations impact carbonates

Huge growth in the Philippines offsets decline in developed markets

High sugar intake in carbonates observed in the Philippines and Thailand

Government actions to curb sugar consumption in select markets

How effective are sugar taxes on carbonates?

Zero sugar and natural sweeteners infused in carbonates

Fruit flavours and functional ingredients incorporated in carbonates

Small grocers and other grocery retailers continue to dominate

Conclusions: Carbonates in Asia Pacific

Leading Companies and Brands

Carbonates continues to be highly consolidated across the region

Coca-Cola holds more than half of the market

Japan records the largest number of beverage companies present

Coca-Cola, Sprite, Pepsi and Fanta continue to lead over review period

Forecast Projections

Most markets likely to remain stagnant or decline over forecast period

Philippines expected to contribute highest growth due to sugar tax

Regular colas expected to record strong growth against the odds

Modelling the possible impact of the Philippines’ sugar tax on carbonates

Country Snapshots

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Hong Kong: market context

Hong Kong: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

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Megatrends

Strategy Briefing

Carbonates in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific is home to several of the largest carbonates market in the world

China, India, Japan and the Philippines are key to driving category performance

Rising health consciousness and anti-sugar legislation calls for manufacturers to reformulate products

Coca-Cola retains market leadership in the region

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Carbonates in Asia Pacific face tough time

Taxation and health consciousness contribute to category slowdown

Consumption of carbonates rises in China and India

Regular cola continues to dominate in Asia Pacific

China remains the largest market in the region

Thailand leads category outside the four leading markets in the region

Developing markets thrive, while developed markets observe decline

Affordability drives carbonates performance

Increasing ageing population hinders long term growth of carbonates

Shrinking households and young populations impact carbonates

Huge growth in the Philippines offsets decline in developed markets

High sugar intake in carbonates observed in the Philippines and Thailand

Government actions to curb sugar consumption in select markets

How effective are sugar taxes on carbonates?

Zero sugar and natural sweeteners infused in carbonates

Fruit flavours and functional ingredients incorporated in carbonates

Small grocers and other grocery retailers continue to dominate

Conclusions: Carbonates in Asia Pacific

Leading Companies and Brands

Carbonates continues to be highly consolidated across the region

Coca-Cola holds more than half of the market

Japan records the largest number of beverage companies present

Coca-Cola, Sprite, Pepsi and Fanta continue to lead over review period

Forecast Projections

Most markets likely to remain stagnant or decline over forecast period

Philippines expected to contribute highest growth due to sugar tax

Regular colas expected to record strong growth against the odds

Modelling the possible impact of the Philippines’ sugar tax on carbonates

Country Snapshots

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Hong Kong: market context

Hong Kong: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

Appendix: Competitor Analytics