The evolving consumer preference, rapid technological advancements and ever-growing desire for convenience are driving a transition towards a smartphone-first future. Coffee industry players need to be equipped with the right strategies and tools to ensure growth opportunities, maximise customer retention, foster brand loyalty and enhance consumer experience. This report analyses the key digital trends that are influencing the coffee industry.
This report comes in PPT.
Smartphones become an integral part of the consumer purchase journey, as well as enable personalisation for tailored products and convenient services. A smartphone-first future will potentially provide more opportunities for omnichannel strategies whether it is ordering via delivery, drive-through, takeaway or eat-in.
The increasing desire among consumers for products and services that simplify daily lives, combined with the growing demand for personalisation based on individual preferences, is driving sales of connected coffee machines.
Advanced vending machines with cutting-edge features are expanding worldwide, offering brands a path to rapid expansion, testing of new products, and a potential response to high labour costs. They also provide valuable insights into consumer purchases, popular products and locations that could lead to further valuable insights and uncover new growth opportunities.
Attracting and retaining consumers by generating value-added experiences along the entire customer journey remains a key factor for growth opportunities. In recent times, the loyalty rewards app has been highlighted as an important and valuable tool to create seamless experiences and build strong brand ties.
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