Coffee

After the major spike in coffee sales in 2020, when Coronavirus (COVID-19) first hit the region, Western Europe saw much slower growth in 2021. The lengthy foodservice closures in 2020 and consumers spending more time at home than usual in this year…

Despite 2023 seeing a return to offices and institutional channels, at-home consumption of coffee has remained high owing to post-pandemic habits such as continued working from home. Also, having purchased a coffee machine and other relevant…

Coffee was the main growth driver in hot drinks, in actual value terms at least, in 2023 as its value growth was strongly supported by the dramatic rate of inflation. Despite the recovery of tourism, on-trade sales were not so dynamic due to the…

Retail volume sales of coffee are expected to fall slightly in 2023, which is similar to the trend seen in 2022. This performance represents a continuation of normalisation following the huge increase the category saw in 2020 as a result of the…

Coffee consumption in Belgium remained stable throughout 2023, showing resilience against the impact of inflation. Belgians maintain a consistent need for their daily dose of coffee, seemingly unaffected by price increases. However, there persists a…