Coffee

Instant coffee is expected to register higher volume growth than fresh coffee in 2023, as some consumers trade down, as inflation continues to bite. Also, with consumers leading busy lives, instant coffee is quicker to prepare. That being said, fresh…

In 2023, total volume sales of coffee overall are recording positive growth for the fourth consecutive year. However, even though consumers have returned to pre-pandemic habits, total volume consumption is rising much more slowly in 2023 than in…

Per capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature. Lifestyle trends are, however, driving growth in smaller categories, paving the way for…

In 2023, retail volume consumption of coffee is set to see sustained robust growth in Australia, which can be attributed to the preference of Australians for the convenience of remote working, therefore leading to only a slow return to offices.…

Retail value sales of coffee continued to grow in 2023, recording positive double-digit results. However, these results were mainly driven by rising inflation and product price increases. As such, while value sales rose, retail volume sales declined,…

Coffee continued to witness positive development in 2023, both in volume and value total terms, with all subcategories showing positive dynamics in volume terms. In tandem with the rising coffee culture in Azerbaijan, consumption was boosted by a…

Coffee consumption in Belgium remained stable throughout 2023, showing resilience against the impact of inflation. Belgians maintain a consistent need for their daily dose of coffee, seemingly unaffected by price increases. However, there persists a…

Fresh ground coffee continues to account for most volume sales and with coffee being locally produced, this ensures stability and affordability of prices to a large extent. There are numerous well-established local brands. Examples being the hugely…

While coffee is expected to register double-digit current value growth, volume sales are expected to fall marginally. A couple of factors are expected to lead to the slight volume decline. Continuing price rises dampen volume sales, as does…

Coffee in Brazil maintained low and stable retail volume growth annually for several years before the pandemic, despite already substantial domestic consumption. Growth eased during the pandemic, and after a year of retail volume decline for coffee…

Instant coffee in Bulgaria is experiencing a phase of stagnation, primarily due to the outdated perception of instant coffee compared to more modern alternatives like capsule coffee and bean-grinding machines. The demographic of instant coffee users…

There is expected to be steep volume decline in coffee sales in 2023, and more specifically instant coffee, which accounts for most volume sales. With consumers being highly price sensitive in 2023, many consumers buy 20g sachets, which mean a…

In Canada, there is a great deal of competition in coffee, especially as players seek to make their products more sustainable amongst an increasingly informed population that cares about the social and environmental impacts of their consumption. As a…

While not as demanded as tea, but constantly growing, coffee in Chile has developed from an instant drink to warm up and wake up, to an enjoyable hot beverage, with local consumers increasingly able to distinguish quality, and thus, become more…

Foodservice volume sales of coffee are set to record high single-digit growth in China in 2023. This is mainly due to the complete resumption of foodservice operations in China, as the stringent zero-COVID policy came to an end in late 2022. In…

One of the significant impacts of the pandemic was the shift towards the consumption of high-quality coffee within domestic settings. This trend has endured beyond the 2020 lockdowns, with fresh ground coffee showcasing dynamic retail volume growth…

In 2023, coffee prices began to normalise in the country, with much slower inflation taking hold from July 2023. Consequently, most consumers began to return to previous consumption patterns, creating a favourable impact on retail volume growth in…

Croatians love their coffee, but it is a mature product with little room for growth. Also, in 2023, with prices still rising, this puts a further dampening effect on coffee, with both volume and constant value sales expected to fall. Continuing…

Standard fresh coffee volume sales continued to slide in 2023 as an increasing number of Danes are cutting down on the amount of coffee that they drink daily. Younger consumers are likely to consume fewer cups of coffee than their older counterparts,…

Coffee remains by far the most important area of hot drinks in Dominican Republic. Not only is the country an important coffee producer but Dominican families also have a deep-rooted habit of consuming coffee in their homes, especially fresh coffee.…

Eastern Europe is a market of growing coffee culture. Below average per capita consumption and increasing interest to coffee in region points to high untapped market potential. Further growth is achievable through improved product offer in fresh…

2023 saw substantial increases in the average unit price of coffee as the category continued to be hugely impacted by the ongoing increases being seen in the commodity price of coffee at international level. This global rise in the price of coffee…

In 2023, coffee prices rose dramatically in the off-trade, as inflation in Egypt more than doubled on 2022 levels. The lack of global crops, delay in shipping, and the high price of shipments from importers have all driven up coffee prices in 2023,…

Fresh coffee recorded the fastest volume and value growth in 2023 due to the rising demand for natural products. As coffee is the most popular hot drink in Estonia and thanks to the growing emphasis on healthy living, Estonians are willing to pay…

Foodservice coffee sales in Finland continue to normalise in 2023, with volumes fully recovering to pre-pandemic levels. As Finns returned to foodservice establishments, coffee purchases in the retail trade have been scaled back resulting in much…

Coffee was the main growth driver in hot drinks, in actual value terms at least, in 2023 as its value growth was strongly supported by the dramatic rate of inflation. Despite the recovery of tourism, on-trade sales were not so dynamic due to the…

While coffee remains the most popular hot drink in Georgia in 2023, it is expected to register retail volume decline for the second year in a row. Significant price hikes is dampening volume sales, with consumes also trading down to cheaper brands.…

Inflation, a prevailing concern in Germany at the end of the review period, is exerting a considerable influence over consumer behaviour within coffee. The prices of daily essentials, including coffee, have witnessed upward spirals, prompting…

The price of coffee has increased in both the off and on trade, leading more consumers to replace takeaway coffee with their home creations. While a significant part of the Greek population would have a takeaway coffee daily, the decline in…

Guatemalans are heavy coffee drinkers with this beverage being a dominant choice irrespective of social status. In addition, local coffee production is well-developed. Indeed, the microclimate present in Guatemala allows players to produce unique…

While coffee consumption is gradually shifting back to foodservice due to relaxed pandemic restrictions in Hong Kong, habit persistence ensures that demand through retail remains elevated. To combat this, foodservice brands are increasingly…

The Hungarian coffee industry faced headwinds in 2023 due to deteriorating economic conditions and rising prices. Consumers became more price-sensitive, opting for cheaper private label coffee products or even reducing their overall coffee…

India has a strong inclination towards tea consumption, with coffee trailing as a distant second in terms of volume. Historically, coffee has enjoyed popularity in southern India throughout the year. Consumers in the south have been historically more…

Coffee experienced a rebound in retail volume terms in 2023 following a decline in the previous year. This was due mainly to improving economic conditions and the gradual restoration of consumer confidence. The pandemic had a negative impact on the…

Retail coffee in Ireland continued to see growth in volume terms during 2023, albeit at a slower rate than in previous years of the review period. The main reason for growth is the increasing penetration of coffee in Irish households. Ireland is said…

In 2023, prices have continued to rise in the packaged food and beverages market, and this has impacted coffee as well. This has largely been due to the high rate of inflation, with rising costs of transportation, energy and raw materials, and…

Coffee sales continue to be suppressed in retail volume terms in 2023, due to ongoing inflationary pressures pushing up unit prices. As such, this supports value sales over volume sales. That said, volume has improved from the sharper dips seen in…

In 2023, sales of coffee in the foodservice channel are expected to record solid growth, thanks to the rebound of footfall in cafés and specialist coffee and tea shops. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to…

Coffee is expected to see a more positive performance in volume terms in 2023 compared to 2022 with a slight decline in price growth. The coffee market in Kazakhstan is continuing to expand as a result of the growing coffee culture due to the…

Coffee in Kenya showed another impressive performance in 2023, with total volume sales increasing at a faster rate than in 2022 and the fresh and instant categories both posting healthy growth at the retail and foodservice levels. These results were…

Latin American coffee sales grew at a slower rate in 2021 than a year earlier, with many less well-off consumers, particularly in the biggest markets of Brazil and Mexico, trading down to cheaper products due to the economic impact of Coronavirus…

Retail volume sales of coffee saw a stagnant performance in 2023, as the high cost of living affected consumer purchasing behaviour. Forced to spend more on utilities and food, Latvians shifted away towards more affordable products. The market also…

Retail volume sales of coffee in Lithuania declined in 2023 for the third consecutive year. While the landscape is saturated, economic uncertainty hindered volume sales, as rising price sensitivity and ongoing inflation reduced disposable incomes. In…

Coffee consumption has become the norm in Malaysia, with more consumers drinking coffee daily in line with rising urbanisation and busy lifestyles. Volume sales rose dynamically through the on-trade channel in 2023 and saw marginal decline in the…

In 2022, Mexico witnessed amongst the most significant price increases for coffee in recent years. Alongside an annual inflation rate of 7.82%, the highest in recent years, the country faced the challenge of poor harvests in countries such as Brazil…

Although foodservice sales saw a major decline during 2020, hit by closures in this channel due to Coronavirus (COVID-19), retail sales continued to record healthy growth. Not only were foodservice consumption occasions moving into people’s homes,…

The hot summer of 2022 and 2023 extended over six months in Morocco, from March to September. This prompted local consumers to avoid hot drinks such as coffee, migrating to soft drink options. This worked towards the category recording modest volume…

Coffee is faring quite well in 2023, with retail value primarily supported by increases in unit prices, while retail volume maintains positive growth through ongoing demand. Indeed, despite financial pressures caused by the inflationary economic…

Nestlé Nigeria Plc has emerged as a frontrunner in retail coffee sales for the year 2023. The company's exceptional dominance is attributed to its expansive and efficient distribution network, which has facilitated the widespread availability of its…

In 2023, coffee achieved very strong off-trade value growth. Whilst retail volume growth was moderate, significant unit price increases across all coffee categories, including the largest ones such as standard fresh ground coffee, led to a…