The global market for home care is being influenced by factors beyond hygiene. While challenges like inflation and the rising cost of living are driving innovations around energy management, factors like wellness and digitalisation are also bringing opportunities for players. This briefing explores the competitive state of play in the home care industry, and the different strategies being deployed by players in a post-COVID-19 world.
This report comes in PPT.
Geographical and category diversification contributed to the key players in home care maintaining their lead over the review period. Not only do emerging markets contribute significantly to home care retail value sales, but they offer good growth prospects over the forecast period as well. Category diversification is also a key factor in supporting players maintain their lead, with laundry care being a key contributor.
Inflation and rising energy costs are exerting increased pressure on consumer budgets. In such an environment, innovation and product development around better energy management can not only be appealing to consumers looking to save money, but also offer a more sustainable alternative.
Self-care and wellness have an enhanced role in consumer lives. This presents an opportunity for home care brands to review the role of scent through the lens of wellness. Fragrances not only have the power to enhance the user experience but can also be a relatively inexpensive way for consumers to create a comfortable environment. Players need to review how scent profiles, formats and functionality can be deployed through home care products to enhance consumers’ sensorial experience.
While e-commerce benefited from need-based growth during the pandemic, a more strategic approach will be needed to carry growth into the forecast period. Companies need to invest in making the online purchase journey less transactional and more experiential. This highlights the need to engage with the digital audience. Innovative solutions like livestreaming serve as one such approach.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See All of Our DefinitionsIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!