Companies face numerous challenges in 2023 after recent record-breaking sales. They include weakened demand, high interest rates on debts, and tighter consumer credit conditions. Elevated inventory levels are also of concern.
This report comes in PPT.
Consumers are facing a high-interest and unpredictable economic environment; many are cutting back on appliances purchases. A slowing housing market also means that new appliances are not being bought as often. Our major appliances forecast remains unchanged. Adjustment in our forecast is driven by an uptick in expected small appliances sales.
Appliances that were popular during the stay-at-home period continue to sell well. Upright vacuum cleaners saw increased uptake in the Asia Pacific region. With experts predicting a heatwave in some areas globally this summer, sales of air conditioners have also seen an upward adjustment.
In January 2023, Whirlpool and Arçelik announced that they were creating a new stand-alone business in the European appliances sector. Whirlpool also agreed to sell its Middle East and Africa business to Arçelik. Whirlpool will continue to own and operate its small appliances products, including KitchenAid. If this deal goes through, leadership in the European appliances space will change.
Matter-compatible appliances are being announced, with Samsung being one of the first companies to announce that its Family Hub fridges will support Matter. Other companies are expected to follow.
Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.
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