Global tech companies face a supply chain crisis and the only way for them to be competitive is to innovate and change their business model. This report sets out to examine the strategies employed by top players, as well as new players on how they stay competitive during this challenging time.
This report comes in PPT.
BBK Electronics overtook Samsung as the largest smartphone manufacturer in the world through its “flagship killer” strategy; positioning the phones with high-end performance but mid-tier prices to undercut the competition. It is expected that while the strategy may be effective, it will not be a long-term strategy.
The increasing research and development budgets from semiconductor companies such as NVIDIA and AMD showed the importance of producing high-performance and power-efficient units. It is expected that the gap between companies with the capability to produce proprietary SOC and their competitors will widen.
Large tech companies turned to providing more services to end-users as a way to generate revenue. Apple’s revenue generated from services grew from 11% in 2016 to 20% in 2020. Cloud storage, music services and entertainment is seeing great potential for growth for tech companies.
The conversations around “right to repair” have grown over the years as consumers have requested that manufacturers design their products in a way they are more serviceable; some start-ups have attempted to design such products as a unique selling point.
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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