There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among those with higher disposable incomes, demand for healthier products continues to grow. This is likely to see new product developments focusing on areas such as organic, fortified, high protein or low sugar or fat content.
This report comes in PPT.
Milk is still perceived as the cheapest protein option among Algerians, especially fresh pasteurised milk, as it is subsidised by the government. The subsidies are projected to be maintained over the forecast period for what is an increasingly mature product, consumed by most households. With pasteurised fresh milk prices set by the government, this leaves milk producers with little opportunity to increase their margins in this product area.
The Kenya Dairy Board announced in mid-2023 that it plans to re-examine the legal framework as it looks to improve the country’s dairy industry. It is planning to increase local and foreign investment with the aim of becoming a net exporter, at the same time as limiting imports.
The rising incidence of obesity and heart disease in South Africa has seen the government draw up draft Regulations Relating to the Labelling and Advertising of Foodstuffs. The proposals would promote healthier dietary choices and include front-of-pack warning labels for packaged food products that contain added sugar, saturated fats, salt or artificial sweeteners above the stipulated maximum levels.
Saudi Arabia is expected to record strong growth over the forecast period. Not only have Hajj and Umrah been operating again at full capacity since 2023, but investments and expats are being attracted to the Kingdom. Events such as Jeddah Season Festival, while designed to attract foreign visitors, are also aimed at persuading locals to stay at home rather than travelling abroad.
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