Rising food prices and inflationary concerns mean that cost-conscious consumers are looking to stretch their dollars further in 2023. This places chicken in a unique position. Learn how to best position chicken as the protein at the center of the place for value-driven consumers.
The 2023 Summit will also provide chicken sales, marketing, supply chain and product development/culinary professionals with critical information on the current state of the plant-based protein and how to best communicate sustainability messaging to consumers.
Make plans to attend the 2023 Chicken Marketing Summit scheduled for Monday, July 31 – Wednesday, August 2, 2023, at Hotel Effie Sandestin in Miramar Beach, Florida
Session title: Retail in transition: Capitalizing on future e-commerce opportunities
Session description: The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default option for many homebound consumers.
The surge in e-commerce is causing a permanent shift in chicken retail, creating both new challenges as well as new opportunities for retailers and consumer brands alike. What key questions do you need to ask when evaluating your e-commerce strategy? One thing is for certain, e-commerce is here to stay.
Speakers: Mark Strobel, Senior Research Manager