The 11th Annual edition! Most Wanted European Free From Food Retail Exhibition, initiated by the industry, supported by the leading certifying associations, all under one roof. Driving the future of Vegan, Plant-Based, Free From, Organic, Functional and Healthy Lifestyle Food, Drinks and Ready to Market Solutions.
Session title: Drivers of Ever Evolving Health Claims: Mastering Market Fragmentation
Session description: The overall outlook of the Health and Wellness market looks positive and promising, especially as consumer awareness on daily nutrition and its impact for general health increases. Yet, the rapidly evolving landscape with an abundance of new brands makes it difficult to navigate how to play next. Therefore, analyzing drivers and market granularity are key to embracing the change.
Date and time of the EMI session: 21 November 2023, 11:30 - 12:00 (CEST) & 22 November 2023, 11:00 - 11:30 (CEST)
Name and title of speaker involved: Simona Bernatonyte, Research Consultant