24 Mar 22 | SAST: 10:00 AM - 27 Mar 22 | SAST: 04:00 PM
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Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.
Euromonitor International's Shane MacGuill, Head of Nicotine and Cannabis research, spoke recently to leading independent podcast The Cannabis Review about how we developed our research and analysis on the emerging legal cannabinoid space, how it interacts with other CPG industries and the future evolution of the European market.
The global market for legalised cannabis was worth USD41 billion in 2022 and is projected to generate USD100 billion by 2027, according to Euromonitor International. Due to its small customer base, the Czech Republic accounts for just 0.1% of the total worth of European value.
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