Market research on the eyewear industry. Our reports feature a we...
Market research on the eyewear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
With Turkey continuing to see elevated inflation in 2024, consumers continue show a more cautious attitude towards consumption. As such, consumers are postponing purchases of non-essential products, such as sunglasses, which is resulting in a decline…
Following the relaxation of pandemic-related restrictions, sunglasses in the US showed signs of recovery in 2021, and surpassed the pre-pandemic (2019) level of current value sales in 2022. This resurgence was fuelled by a return to outdoor…
After a strong performance in 2023, when sunglasses in the UK recorded high single-digit volume growth and double-digit value growth, 2024 is expected to be more of a cautious year for the category as a whole. The dynamic growth witnessed in 2023 was…
In 2024, travellers from China have fully resumed their activities due to the easing of restrictions in the country, including a return to the United Arab Emirates. This is helping to boost demand for luxury sunglasses in the United Arab Emirates, as…
The market for sunglasses in the Philippines is expected to see dynamic growth in current value terms in 2024, continuing the trend of the previous year. This will be in the context of gradually improving economic conditions, which will encourage…
The sales of sunglasses in the Netherlands continue to thrive, benefiting from their positioning not only as essential protective accessories but also as fashion complements. With a heightened awareness of the dangers of UV light and an increasing…
Sunglasses in Thailand is continuing to recover in 2024, with positive growth in both volume and current value sales. More brands are interested in entering the local market and both chained and independent retailers are investing in expansion and…
Sunglasses in Taiwan is witnessing double-digit growth in 2024, as sunglasses are not only considered fashion accessories but are also practical and functional. Consumer awareness of the detrimental effects of sunlight on eye health is widespread in…
Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…
Sunglasses in Sweden is one of the most dynamic categories in eyewear. Since the post-pandemic boom in sales, volume growth slowed in 2022 and 2023, but momentum is building in 2024. The strong premiumisation trend coupled with inflation continues to…
Having exceeded 2019 retail volume and current value sales for the first time in 2023, sunglasses in Spain continues to recover from the slump caused by the exigencies of the Coronavirus (COVID-19) pandemic. Sunglasses is projected to see the fastest…
In 2023, sales of sunglasses in South Korea soared in current value terms, seeing a double-digit increase, reflecting a significant upward trend that is expected to accelerate in 2024. This impressive growth can be attributed to a variety of factors,…
Demand for sunglasses in South Africa was already declining prior to the pandemic. Following the steep drop in volume sales in 2020 due to lockdowns and lack of mobility, demand continues to gradually fall as South Africa’s economy struggles, forcing…
After a year of exceptional double-digit volume and current value growth in 2023, sunglasses in Singapore is set to see notable declines by both measures in 2024, given the replacement rate of sunglasses. With such high demand in 2023, most people…
With high inflation weakening purchasing power among the population, volume growth for sunglasses in Romania in 2024 looks set to be slower than in 2023. The category continues to perform reasonably well overall in this regard, however, in part…
Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the…
Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…
Demand for sunglasses in Malaysian remains strong in 2024, with more consumers willing to invest in purchasing new products. This is partly thanks to the resurgence of international travel and increasingly active lifestyles. The revival of…
Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…
Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…