Eyewear

Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…

Sunglasses in Sweden is one of the most dynamic categories in eyewear. Since the post-pandemic boom in sales, volume growth slowed in 2022 and 2023, but momentum is building in 2024. The strong premiumisation trend coupled with inflation continues to…

Having exceeded 2019 retail volume and current value sales for the first time in 2023, sunglasses in Spain continues to recover from the slump caused by the exigencies of the Coronavirus (COVID-19) pandemic. Sunglasses is projected to see the fastest…

In 2023, sales of sunglasses in South Korea soared in current value terms, seeing a double-digit increase, reflecting a significant upward trend that is expected to accelerate in 2024. This impressive growth can be attributed to a variety of factors,…

Demand for sunglasses in South Africa was already declining prior to the pandemic. Following the steep drop in volume sales in 2020 due to lockdowns and lack of mobility, demand continues to gradually fall as South Africa’s economy struggles, forcing…

After a year of exceptional double-digit volume and current value growth in 2023, sunglasses in Singapore is set to see notable declines by both measures in 2024, given the replacement rate of sunglasses. With such high demand in 2023, most people…

With high inflation weakening purchasing power among the population, volume growth for sunglasses in Romania in 2024 looks set to be slower than in 2023. The category continues to perform reasonably well overall in this regard, however, in part…

Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the…

Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…

Demand for sunglasses in Malaysian remains strong in 2024, with more consumers willing to invest in purchasing new products. This is partly thanks to the resurgence of international travel and increasingly active lifestyles. The revival of…

Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…

Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…

Sunglasses is set to see strong current value growth in Indonesia in 2024. The sunglasses category has performed well in the latter part of the review period, even though its volume growth has slowed following the rapid recovery in the immediate wake…

Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…

Due to the return of post-pandemic socialising and outdoor activities, volume sales of sunglasses in Hong Kong continue to rise. The increasing awareness of eye health makes consumers more aware of the importance of wearing sunglasses while outdoors.…

Demand for sunglasses declined in 2022, which can be attributed to a variety of factors including low consumer confidence and a reluctance to make fashion purchases during times of crisis and high inflation – despite the return of holiday trips to…

The performance of sunglasses is heavily influenced by the weather in France as well as tourism trends. In 2022, sales of sunglasses peaked due to high temperatures throughout the summer and the strong revival of national and international tourism in…

Sunglasses in China is anticipated to continue growing in current value terms in 2024, albeit under the influence of market conditions, and it is not expected that sales will return to the level seen in 2021. Nevertheless, there are positive…

Sunglasses in Canada resumed value growth in the first months of 2024 after experiencing a decline in 2023. This decline was primarily attributed to a normalisation of sales following a robust travel-induced recovery in 2022. Additionally, consumers…

The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…