The briefing examines how retail and wholesale industry performs globally and in the largest countries in terms of retail and wholesale output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s profitability and number of companies. The industry and market overview provide benchmarks against other countries in the region.
Increasing importance of e-commerce segment, which was visible during the COVID-19 pandemic outbreak, is set to continue. Habits formed during the lockdown period as well as consumers’ conscious behaviour related to social distancing in traditional brick-and-mortar stores will be the main support factors.
With the e-commerce channel growing in popularity, technology is expected to gain importance as well. This covers decreasing dependence on traditional labour force, warehouse automation and robotisation, better and more efficient inventory management.
As with technology, the rise of e-commerce creates opportunities for retailers in the area of analytics and personalisation. Thanks to big data collection and analytics, retailers will be able to create better tailored offers to individual needs, this way increasing customer trust and loyalty.
Global climate change and rising consumer awareness will place extra pressure on retailers, making sustainable operations and brand image particularly important. This includes sustainable product strategy, production and material sourcing, supply chain management as well as proper communications of brands’ environmental friendliness.
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