Taxation on sugar-sweetened beverages in key markets, coupled with changing consumers tastes and attitudes to nutrition are beginning to address the question of sugar content in the industry. This report explores alternative sugar control strategies in global markets, ranging from advertising restrictions to warning labels on packaging. The changing channel landscape and occasions for beverages - particularly more at-home consumption - could also have an impact on sugar consumption from drinks.
Consumer awareness of the high sugar content of many soft drinks (and the negative health impact of excessive sugar consumption) continues to grow and shape the global industry outlook. In 2022, over 50 countries and many more local or regional authorities have implemented taxes on the production, distribution or sale of sugar-sweetened beverages. Suppliers have responded by reformulating existing brands and introducing no or low sugar alternative products, contributing to a reduction in the global sugar consumed from soft drinks over the last five years.
As a result of the global COVID-19 pandemic, consumers remain closely focused on issues of health and nutrition, while global public health regulators potentially emerge empowered to introduce new or enhanced controls on sugar consumption from food and beverages. While tax legislation on sugar-sweetened beverages (SSB) have attracted the most attention to date, this report explores the alternative options, including restrictions on the sale of SSBs to certain age groups, channel prohibitions and enforced changes to beverage packaging and marketing.
Another long-term consequence of the pandemic on the industry has been a radically different channel landscape, with far more beverage occasions expected to take place inside the home. This aligns with industry sustainability objectives. Less packaging - or package-free beverage products - could also yield less sugar per beverage serving because investment in home carbonation systems and water purification systems are likely to reflect and accelerate long-term consumer trends in packaged drinks: far more water (plain, sparkling or flavoured), alongside coffee and tea.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.See All of Our Definitions
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