Hair care in Asia Pacific has mirrored the performance of its biggest market, China, in the last two years, weakening in 2020, due to Coronavirus (COVID-19), but then strengthening in 2021. While positive growth is expected throughout the forecast period, lockdowns in China in 2022, due to localised case number spikes of the Omicron variant, could still dampen both the national and regional performances in this year.
This report comes in PPT.
Many countries saw slower growth, or even declining sales, when COVID-19 hit the region in 2020, followed by a recovery in 2021, as the region looked to have mostly got a grip on the pandemic. China saw particularly strong growth in 2021, helping to drive the overall regional performance. With Chinese consumers having ever more sophisticated awareness of hair care, they have increasingly started to seek solutions to hair problems such as dandruff and hair loss, with hair loss treatments seeing particularly dynamic growth in China in recent years.
One significant trend in Chinese hair care is no-rinse products. While no-rinse, dry shampoo had already been picking up steam in China, hair care brands are now actively exploring the possibility of using a no-rinse format in other categories, as seen with Rejoice launching rinse-free conditioner.
India is seeing increasing demand for ayurvedic and natural hair care products. Taking note of this, Shahnaz Husain has been among the players expanding their portfolios of herbal skin care products into hair care, launching hair cleansers and hair oils using natural ingredients such as sandalwood, jasmine, rose, aloe vera, almond etc.
While hair care is currently expected to record positive annual growth rates in Asia Pacific over the forecast period, China has been experiencing more lockdowns in 2022, as the authorities continue to pursue their zero-COVID policy, which could negatively impact overall regional sales in this year.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.See All of Our Definitions
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