Hasbro Inc in Toys and Games

August 2023

Hasbro is a leading player in traditional toys and games, enjoying market leadership in a number of categories, including games and puzzles. While traditional toys and games continues to face the threat from the greater dynamism of video games, Hasbro is well-placed to exploit the continued demand for traditional toys and games, particularly with developments like its recent licensing agreements with Mattel.

USD 570
Request More Information


Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.


Euromonitor International's report on Hasbro Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of Hasbro Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hasbro Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Hasbro Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Hasbro drops to sixth place as it slips behind more video games players in 2022
North America continues to dominate Hasbro’s global sales
Loss of Russian sales contributes strongly to a dip in global revenues in 2022
Hasbro’s sale of eOne will come in the post-2019-2022 period
North America accounts for more than half of Hasbro’s global sales
Games and puzzles the biggest category for Hasbro in most of its top 10 markets
Mexico the next biggest contributor after the US to Hasbro’s new sales in 2022-2025
Electronic Arts will be the main mover in the coming years
Hasbro continues its drive to “green” its toys and manufacturing processes
Video games players continue to dominate the top 10 rankings
Mattel remains Hasbro’s main competitor
Hasbro competitor Mattel’s main strengths continue to lie in dolls and model vehicles
Playing nice: Hasbro and Mattel enter into licensing agreements
Hasbro leads games and puzzles and action figures in more than 20 countries
Franchise brands continue to play an important role for Hasbro
You’re not the eOne for us
North America the major market for Hasbro’s games and puzzles
Hasbro still under-represented in games and puzzles in Asia Pacific
Hasbro manages to crack the Chinese market for action figures and accessories
Hasbro the global number one player in action figures and accessories
Baby Alive helps Latin America to be Hasbro’s number two dolls and accessories region
Loss of Disney Princess licence will put a dent in Hasbro’s dolls and accessories share
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Toys and Games

This is the aggregation of traditional toys and games and video games.

See All of Our Definitions

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!