Health-Conscious Young in Asia: Focus on Consumer Health

Delivery

This report comes in PPT.

Key findings

Millennials and Gen Z becoming the key consumers of vitamins and supplements

Young consumers are taking over from the middle-aged and the elderly as the mainstream of dietary supplement consumption. In Asia Pacific, the search of health-conscious young consumers for product efficacy is dominating market trends, such as an emphasis on mental health, liver detoxing and sleep problems, which are highly related to their fast-paced daily lives.

Two sides of health-conscious young: Susceptible but savvy

When it comes to vitamins and dietary supplements, recommendations from influencers and online communities have a significant impact on young consumers. Meanwhile, young consumers also typically invest time in researching product details and reading reviews to ensure they make an informed purchase decision, and frequently look for new innovations.

Four pillars of needs spread out, with heighted concerns and demands

Disease prevention, rapid recovery, mental and brain health, and routines to slow ageing are the main health concerns among young consumers in Asia. These concerns are manifested across various categories. Innovations in ingredients and usage scenarios tailored for young consumers are charting the future opportunities.

Understanding the past, current and future of young consumers in Asia

Various factors need to be taken into consideration when defining young Asian consumers’ health product consumption, including the culture and environment in which they grew up, attitudes towards lifestyles, their concerns for ageing and long-term health, and their habits in parenthood.