The world’s second-largest brewer, Heineken, has a diverse product range that crosses geographies and categories. With a clear premium focus, the company is in a strong position to benefit from prevailing trends across both developed and emerging markets. Heineken has recently made acquisitions in key countries including Brazil and China. However, in these markets and elsewhere, competition, macroeconomic concerns and shifting consumer preferences continue to present challenges to growth.
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Euromonitor International's report on Heineken NV delivers a detailed strategic analysis of the company's business, examining its performance in the RTDs/High-Strength Premixes market and the global economy.
Company and market share data provide a detailed look at the financial position of Heineken NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heineken NV.
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