Market research on the hot drinks industry. Our reports feature a...
Market research on the hot drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Hot drinks sales in Asia Pacific were stagnating in real value terms in 2020, impacted by the decline seen in China in this year due to the COVID-19 lockdowns. However, sales have been increasing since then, in spite of further Chinese lockdowns in…
India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…
Amidst the challenges of COVID-19, rural regions played a pivotal role in boosting the demand for fmcg products, including other hot drinks. Factors such as reverse migration contributed to the surge in demand. However, as of 2023, consumer demand in…
India boasts a significant demographic, with a youthful population comprising 327 million millennials and 377 million Generation Z individuals. This demographic, combined with widespread and affordable internet access and rapid urbanisation, has…
India has a strong inclination towards tea consumption, with coffee trailing as a distant second in terms of volume. Historically, coffee has enjoyed popularity in southern India throughout the year. Consumers in the south have been historically more…