Hot Drinks

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Sales of tea have continued to recover in retail volume terms and foodservice volume terms in 2023. Despite the economic pressures facing many households tea has continued to see stable demand in 2023 with sales backed by the end of the pandemic and…

In 2023, tea in Uzbekistan continued to experience modest growth, driven primarily by the enduring cultural affinity for tea as a traditional beverage. After a noticeable rise in tea prices in 2022, mainly influenced by increased costs in China, the…

Retail volume sales of tea saw accelerated growth in 2023. This was supported by a growing consumer emphasis on health and wellness, a trend that was facilitated by the pandemic. This supported the expansion of green tea, consumption of which is…

Tea is a substantially smaller category than coffee, with sales being particularly limited through the foodservice channel. Unlike coffee, some establishments do not even serve tea, with consumption through the on-trade often limited to specialist…

As with coffee, cold brew tea continued to gain popularity in Taiwan in 2023. Together with the fact that the country’s humid climate makes many people more inclined to favour cold and refreshing beverages, particularly during the summer months, this…

Tea is set to maintain growth in current value terms in 2023, with this expected to be driven by fruit/herbal tea. Consumers are looking for non-caffeinated tea as an efficient way to provide hydration. This is leading to growing sales of…

Retail volume sales of tea continue to decline in 2023 as consumers are spending greater time away from the home. This shift diminishes interest in tea consumption as the chance to enjoy a leisurely cup of tea at home fades. This is in contrast to…

Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…

On-trade volume sales for tea recorded double-digit growth in Malaysia for the second consecutive year in 2023, with a full recovery to pre-pandemic levels predicted for 2024. At the beginning of 2023 local consumers more fully returned to offices…

In 2023, tea is expected to register further moderate volume growth with a slight decline in price growth in comparison with 2022. The tea culture is strongly developed in Kazakhstan and tea remains the most consumed hot drink by far due to the…

Retail volume sales of tea are set to record a third consecutive year of decline in 2023, with sales expected to fall across most categories. This is due partly to the convenience trend, as consumers are choosing RTD tea as it is a more convenient…

Tea experienced another year of positive, albeit modest growth, in retail volume terms in 2023, with demand exceeding pre-pandemic levels. Growth was boosted by the tendency of players to offer tea bags in more economical packaging, as well cut-price…

India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…

Despite the traditional nature of tea, it is continuing to constantly evolve to maintain consumer demands. Tea Château’s unconventional tea capsules have been well-received, with the brand launching new flavours throughout the year. In addition to…

Tea is set to register mid single-digit retail current value growth in China in 2023, along with slower retail volume growth, with foodservice volumes also expected to continue to rebound. Actual retail value growth is mainly attributable to black…

Tea is an important part of daily life in Azerbaijan, where it is offered as a gesture of hospitality and forms a key part of its culture. Retail volume sales remain steady in 2023, despite the high levels of inflation still impacting the country,…

After sales were badly hit by Coronavirus (COVID-19) in 2020, albeit more significantly in foodservice than retail, they recovered in 2021, with further positive growth expected over the forecast period. Green tea, which is important in Japan, but…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

Sales of other hot drinks have continued to decline in retail volume terms in 2023 which is in part due to consumers spending less time at home now that the pandemic is over and consumers have returned to work and school. Retail sales of other hot…

In 2023, other hot drinks witnessed a noteworthy rebound with a single-digit increase in sales volume, marking a recovery from the decline experienced in 2022. The positive development was influenced by a reduction in the unit price pace. The growing…

Other hot drinks continued to grow in retail volume terms in 2023., supported by the greater mobility of consumers. With children returning to school, and employees going back to their physical workplaces, consumers showed a growing interest in…

Malt-based hot drinks remained the dominant category in other hot drinks in 2023. Brands such as Ovaltine (AB Food & Beverages Thailand Ltd) and Milo (Nestlé (Thai) Ltd) are popular choices among parents who wish to give their children a nutritional…

While chocolate-based flavoured powder drinks showed an improved performance in off-trade volume terms in 2023, growth was considerably slower than at the on-trade level. This was partly due to maturity, though retail demand was also constrained as…

Although expected to see another year of retail current value decline in 2023, chocolate-based flavoured powder drinks continues to dominate other hot drinks. These are seasonal beverages, and as a product with limited diversification in taste,…

Foodservice volume sales of malt-based hot drinks continue to grow strongly in 2023. The second phase of Nutri-Grade regulations set to be implemented on 30 December 2023 for freshly prepared beverages will affect other hot drinks sold in foodservice…

In spite of rising prices, other hot drinks, and in particular chocolate-based flavoured powder drinks, registered double-digit constant value and volume growth. Continuing population growth partly supported the increased sales. In addition, as…

Overall other hot drinks saw off-trade unit prices rise rapidly for the second consecutive year in 2023. This was attributable to the price volatility of key raw materials that Malaysia is import-reliant on – that is, wheat, cocoa, sugar and dairy…

In 2023, other hot drinks is expected to record positive volume growth with a slight decline in price growth in comparison with 2022. The category continues to be driven by rising demand amongst children and younger consumers. It remains a small…

Retail volume sales of other hot drinks are predicted to continue to decline in 2023. Sales recorded strong increases in 2020 and 2021, triggered by the prolonged time spent at home in response to the pandemic. During home seclusion, other hot drinks…

Other hot drinks suffered a further decline in retail volume terms in 2023, albeit at a more modest rate than the previous year. This was due largely to the dismal performance of other plant-based hot drinks, which suffered from rising raw material…

Amidst the challenges of COVID-19, rural regions played a pivotal role in boosting the demand for fmcg products, including other hot drinks. Factors such as reverse migration contributed to the surge in demand. However, as of 2023, consumer demand in…

The convenience factor in other hot drinks is becoming increasingly evident, with the emergence of pods in the local market. Brands such as Horlicks, Maltesers, Nescafé Dolce Gusto, and PODiSTA are offering malt-based and chocolate-based flavoured…

Along with solid retail and foodservice volume growth, other hot drinks is expected to register low single-digit retail current value growth in China in 2023. However, the largest category, other plant-based hot drinks, is set to be the only one to…

In 2023, other hot drinks is expected to post a flat performance in retail volume terms. With inflation falling, there has been a slight decrease in unit price growth compared to 2022. Overall, there were no other significant changes in the category…

Although there was an element of some foodservice consumption moving into the home due to Coronavirus (COVID-19) in 2020, the retail channel also experienced some disruptions during the year, including closures and supply chain problems, resulting in…

Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global…

The landscape of hot drinks in Uzbekistan in 2023 is primarily shaped by the enduring popularity of tea, particularly green tea. Green tea, holding a significant market share in both volume and value terms, continues to exhibit a positive trend,…

Despite persisting inflationary pressures, volume sales of hot drinks in the Philippines recorded healthy growth in both retail and foodservice channels in 2023, with improving economic conditions and the greater mobility of Filipino consumers…

Sales of hot drinks in Taiwan saw healthy growth in volume terms in 2023, continuing the trend of the previous year. On-trade sales fell in 2020 and 2021, as measures put in place to contain the COVID-19 virus deprived many Thai professionals of…

Hot drinks in Taiwan performed positively in 2023, with growth in total volume sales slightly surpassing that recorded in 2022. This improvement was mainly due to an uptick in on-trade consumption as diminishing public fear of COVID-19 and the ending…

With a lack of foreign reserves in the country due to the current economic crisis, the government of Sri Lanka had to impose import restrictions which limited the availability of some hot drinks. Inflation also remained in double figures which put…

Hot drinks is set to see decline in retail volume terms and a stagnant performance in retail current value terms in 2023. Tea is set to see the best performance, maintaining current value growth, while coffee is set to see stagnancy due to the…

Retail value sales of hot drinks in Singapore continue to grow in 2023, while retail volume sales are stagnating. Coffee is the strongest performer in retail value growth terms, while demand through retail is flat (albeit above pre-pandemic levels)…

Hot drinks registered health value growth in 2023, as well as moderate volume growth, which was supported by continuing population growth. That being said, Pakistan’s economy continued to struggle and the government secured a further USD3 billion…

Sales of hot drinks registered marginal growth in 2023. Coffee, the largest category, and other hot drinks recorded growth, while retail volume sales of tea declined. A developing coffee culture supported rising demand for fresh coffee, with tea…

Global price hikes for raw materials like sugar and cocoa drove up unit selling prices in hot drinks in Malaysia in 2023, especially within coffee and other hot drinks. The hoarding and shortage of cocoa in west Africa force leading players like…