Market research on the hot drinks industry. Our reports feature a...
Market research on the hot drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Tea bags continued to gain ground at the expense of loose tea at the retail and foodservice levels in Kenya in 2023. Visible across all categories and brand ranges, this trend was mainly reflective of increasing appreciation for the greater…
Chocolate-based flavoured powder drinks was the most dynamic performer within other hot drinks in Kenya in retail volume growth terms in 2023. Together with the expansion of the country’s middle-income population, the enduring indulgence appeal of…
Hot drinks in Kenya showed a solid performance in 2023, with growth in total volume sales surpassing that recorded in 2022. This improvement was primarily driven by buoyant demand in tea, by far the largest of the three main categories, though coffee…
Coffee in Kenya showed another impressive performance in 2023, with total volume sales increasing at a faster rate than in 2022 and the fresh and instant categories both posting healthy growth at the retail and foodservice levels. These results were…
As Uganda is a major exporter of tea and coffee, these are by far the most popular types of hot drinks in the country, especially tea. Demand for other hot drinks remains low and confined to the affluent urban middle class. The presence of unpackaged…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class have continued to underpin sales growth, while investment in infrastructure has underpinned…
Rising prices due to high inflation continued to put pressure on demand for hot drinks in 2023 as consumers prioritised essentials when spending. Nonetheless, growth remains positive across the market, with consumers opting for more affordable brands…
Like fresh coffee, loose black tea is monopolised by the Office du Commerce de la Tunisie (OCT) in Tunisia for importation and distribution. Due to financial constraints faced by the OCT, leading to an inability to settle payments with international…
Inflation and other economic pressures meant that other hot drinks saw significant hikes in unit price in Tunisia in 2023. This was further exacerbated by the global increases in raw material costs, especially cacao sourced from west African…