Households

Standardised coverage of household profiles, home ownership, faci...

Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.

Strategy Briefing

South Korea: Consumer Profile

May 2023

South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…

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