Households

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

The number of households is set to increase moderately in the Czech Republic over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 15.1% elevating living costs.…

The number of households in Bulgaria is expected to slightly decrease from 2022 to 2027 driven by overall population decline. Meanwhile, single-person households will continue to be the most common type. In 2022, household spending was affected by a…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

The number of households is set to increase slightly in Hungary over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 14.6%, elevating living costs. Household…

The number of households in Romania is predicted to decline slightly between 2022 and 2027, due primarily to a decrease in the overall population. However, the number of single person households is projected to increase over this period, driven by…

The number of households is set to slightly decrease in Bosnia and Herzegovina over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 14% elevating living…

The number of households is set to slightly decrease in Croatia over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 10.8% elevating living costs. The…

The number of households is set to increase slightly in Georgia over 2022-2027, with other remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 11.9% elevating living costs. The fastest household…

The number of households is set to increase slightly in Estonia over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 19.4% elevating living costs. The fastest…

The number of households is set to slightly decrease in Lithuania over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 19.7% elevating living costs. The fastest…

The number of households is set to increase moderately in North Macedonia over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 14.2% elevating living…

The number of households is set to increase slightly in Slovenia over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 8.8% elevating living costs. The fastest…

The number of households is set to increase slightly in Slovakia over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 12.8% elevating living costs. The fastest…

The number of households is set to increase slightly in Latvia over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 17.3% elevating living costs. The fastest…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

The number of Poland's households will experience a slight increase over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was notably affected by soaring inflation and rising interest rates, with a fifth of…

Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…

The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…