Households

Standardised coverage of household profiles, home ownership, faci...

Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.

Strategy Briefing

Affordability, Value and the Cost of Living: Spotlight on Sub-Saharan Africa

Jan 2024

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

USD 1,325
Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

USD 1,325
Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

USD 1,325
Country Briefing

Households: Saudi Arabia

Oct 2023

Saudi Arabia is projected to experience a moderate increase in the number of households between 2022 and 2027. Although couples with children will continue to be the leading household type, the most rapid growth is expected among single person…

USD 300
Consumer Lifestyle

United Arab Emirates: Consumer Profile

Oct 2023

The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…

USD 1,325
Country Briefing

Households: United Arab Emirates

Oct 2023

The number of households is set to increase moderately in the United Arab Emirates over 2022-2027, with couples with children remaining the dominant household type. In 2022, inflation at 5% elevated living costs, impacting household spending. The…

USD 300
Consumer Lifestyle

Saudi Arabia: Consumer Profile

Oct 2023

Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…

USD 1,325
Country Briefing

Households: Bahrain

Aug 2023

The number of households is set to increase rapidly in Bahrain over 2021-2040, with single person becoming the dominant household type. While household earnings will reach pre-pandemic levels by 2023, the fastest household expenditure growth is set…

USD 300
Country Briefing

Households: Iraq

Aug 2023

The number of households is set to increase moderately in Iraq over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 5% elevating living costs. The…

USD 300
Country Briefing

Households: Iran

Aug 2023

The number of households is set to increase moderately in Iran over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 45% elevating living costs. The…

USD 300
Country Briefing

Households: Israel

Aug 2023

The number of households is set to increase moderately in Israel over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 4.4% elevating living costs. The…

USD 300
Country Briefing

Households: Lebanon

Aug 2023

The number of households is set to decrease moderately in Lebanon over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 171.2% elevating living costs.…

USD 300
Country Briefing

Households: Oman

Aug 2023

The number of households is set to increase moderately in Oman over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 2.8% elevating living costs. The…

USD 300
Country Briefing

Households: Kuwait

Aug 2023

The number of households is set to increase moderately in Kuwait over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 4.1% elevating living costs. The…

USD 300
Country Briefing

Households: Jordan

Aug 2023

The number of households is set to increase moderately in Jordan over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 4.2% elevating living costs. The…

USD 300
Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

USD 1,325
Consumer Lifestyle

Consumer Lifestyles in South Africa

May 2023

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

USD 1,325
Strategy Briefing

New Consumer Landscape: The Consumer Is Changing

Apr 2023

The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…

USD 1,325
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