Standardised coverage of household profiles, home ownership, faci...
Standardised coverage of household profiles, home ownership, facilities and the possession of durables helping you to understand the household landscape globally.
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…