Households

The number of households is set to increase moderately, while the average household size will shrink in Jordan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will remain unchanged in Kuwait over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Kazakhstan over 2023-2028. Extended ("Other") households will remain the dominant household type and the fastest household expenditure growth is…

The number of households is set to increase slightly, while the average household size will remain unchanged in El Salvador over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Lithuania over 2023-2028. Single person households will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to decrease moderately, while the average household size will remain unchanged in Lebanon over 2023-2028. Couples with children will remain the dominant household type BLANK the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Latvia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Laos over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will remain unchanged in Israel over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Bosnia and Herzegovina over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure…

The number of households is set to increase moderately, while the average household size will remain unchanged in Bolivia over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure…

The number of households is set to increase moderately, while the average household size will shrink in Bahrain over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Dominican Republic over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to slightly decrease, while the average household size will remain unchanged in Croatia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Costa Rica over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

The number of households is set to increase moderately, while the average household size will shrink in Cameroon over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Cambodia over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The number of households is set to increase moderately, while the average household size will shrink in Iraq over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

The number of households is set to increase moderately, while the average household size will remain unchanged in Iran over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Honduras over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure growth is…

The number of households is set to increase moderately, while the average household size will shrink in Azerbaijan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is a growing demand for…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

Following a decade of low borrowing costs, businesses and consumers now face increasing financial pressure due to a surge in interest rates in 2023. High interest rates have far-reaching consequences on economies, businesses and households, impacting…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The number of households is set to increase moderately in Canada over 2022-2027, with single person households remaining the leading household type. In 2022, household spending was affected by inflation, which stood at 6.8%, increasing living costs.…

The number of households is set to increase moderately in the Czech Republic over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 15.1% elevating living costs.…

From 2022 to 2027, Ghana is expected to see a modest increase in the number of households, with extended households remaining the predominant type. In 2022, elevated inflation, standing at 31.8%, added to the increased cost of living. Over the medium…

Finland is expected to see an increase in households, driven by single-person households. Urbanisation will continue to grow. Disposable income per household is set to rise, but inflation remains a challenge. Tablet ownership is on the rise, as are…

In Ethiopia, there is a projected moderate increase in the number of households from 2022 to 2027, with couples with children continuing to be the predominant household type. In 2022, household spending was impacted by a 33.9% inflation rate, leading…

The number of households is set to increase slightly in Chile over 2022-2027, as couples with children will remain the dominant household type. In 2022 household spending was affected by inflation, which stood at 11.6% elevating living costs. The…

The number of households in Bulgaria is expected to slightly decrease from 2022 to 2027 driven by overall population decline. Meanwhile, single-person households will continue to be the most common type. In 2022, household spending was affected by a…

The number of households is set to increase moderately in Austria over 2022-2027, with single person remaining the dominant household type. In 2022 household spending was affected by inflation, which elevated living costs. The fastest household…

Over 2022-2027, Argentina is set to see a modest rise in the number of households, with couples having children continuing to be the prevailing household type. In 2022, household spending was significantly impacted by a high inflation, leading to…

Household numbers in Angola are expected to see a moderate increase from 2022 to 2027, with couples with children remaining the most prevalent household type. In 2022, household spending faced challenges due to a 14.9% inflation rate, leading to…

Algeria is poised to see an increase in the number of households from 2022 to 2027, with couples with children remaining dominant. In 2022, household spending was impacted by a 9.7% inflation rate, leading to increased living expenses. The most rapid…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

The number of households is set to increase moderately in Myanmar over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 18.3%, elevating living costs.…

Switzerland's number of households is expected to grow by 2027, with single person households expanding the most. Disposable income per household is forecast to increase as well. Unemployment is set to decrease, and household possession of tablets is…

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging environment in the near term, but long-term prospects are expected to support premiumisation…

The number of households is set to increase moderately in Pakistan over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 19.9%, elevating living costs.…

Norway is expected to see a moderate increase in the number of households from 2022 to 2027, with single person households continuing to dominate. In 2022, household spending was impacted by rocketing inflation rate, leading to higher living costs.…

Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…

Household numbers in Morocco are expected to rise from 2022 to 2027, with couples with children remaining the most common household type. In 2022, inflation, which stood at 6.7%, affected household spending, increasing living expenses. Single person…

The number of households is set to increase slightly in Hungary over 2022-2027, with single person remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 14.6%, elevating living costs. Household…

Over 2022 to 2027, Spain is predicted to see a rise in the number of households, with couples with children remaining the leading household type. In 2022, household expenses were impacted by an 8.4% inflation rate, leading to an increase in the cost…