Income and Expenditure: India

Country Briefing

About This Report

Jun 2019

India’s per capita disposable income and consumer expenditure remain relatively low compared to regional averages, but they are expected to record stable growth in the coming years, backed by public pay hikes and the country’s strong economic growth. Income inequality is set to expand on existing social and regional disparities, hindering middle-class expansion. India’s huge low-income market segment offers large opportunities for marketers of budget and basic goods and services.

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Income and Expenditure: India

HEADLINES

PROSPECTS

Chart 1 SWOT Analysis: India

WEALTH ANALYSIS

India promises market potential for high-end goods and services
Chart 2 India’s Wealth Landscape 2018
Chart 3 Income-Wealth Distribution in India 2018-2030

GROSS INCOME BY AGE

Indians aged 40-44 are prominent amongst the top income earners
Chart 4 Gross Income Distribution in India

SOCIAL CLASS COMPOSITION

Social class E is the country’s fastest growing
Chart 5 Overview of India’s Social Classes

HOUSEHOLD INCOME DISTRIBUTION

India’s income inequality continues to grow
Chart 6 Household Income Distribution in India

CONSUMER EXPENDITURE BY CATEGORY

India’s consumer market is forecast to steadily expand
Chart 7 Consumer Spending in India

CONSUMER EXPENDITURE BY REGION

Uttar Pradesh is the country’s largest consumer market
Chart 8 India’s Consumer Market by Region

CONSUMER EXPENDITURE BY INCOME

Discretionary spending capacity to remain limited
Chart 9 Consumer Spending by Income Type in India

CONSUMER EXPENDITURE BY HOUSEHOLD TYPE

Couples with children to remain the most prevalent consumer market
Chart 10 Spending by Household Type in India

REGIONAL COMPARISON

Chart 11 India versus Selected Asia Pacific Economies

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