Income and Expenditure

Standardised coverage and timely analysis helping you to understa...

Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.

 
Consumer Lifestyle

Japan: Consumer Profile

Aug 2023

By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…

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