Income and Expenditure

Inflationary pressures are expected to hinder real disposable income growth and diminish purchasing power in the near future. Nevertheless, the government is implementing measures to protect vulnerable households amidst the cost-of-living crisis.…

The UK’s population is ageing, and more people are choosing to live child-free. By 2040, Millennials (aged 45-60 years) will be the largest demographic, surpassing Baby Boomers. To cope with rising costs, consumers actively seek bargains, although…

Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…

Population expansion, higher birth rates, urbanisation, migration and generational shifts continue to shape Turkey’s demographic landscape. Persisting economic challenges influence Turkish consumption patterns with more people seeking affordability.…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

Italy's economic growth will remain stagnant, hampering the long-term expansion of consumer incomes. In the near future, the increasing cost of living will erode purchasing power and limit discretionary spending. By 2027, Mid-Lifers are expected to…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a…

Turkish consumer income is predicted to increase at a faster rate than in Western Europe over the period to 2027, although starting from lower initial levels. Middle-aged consumers are set to earn the most, due to better jobs and multiple income…