Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
Ireland is expected to experience economic growth and increased per capita income over 2022-2027. Later Lifers are projected to dominate the top income group, influencing luxury spending. While income inequality is forecast to increase, poverty rates…
Greece's per capita income is set to rise, driven by Later Lifers influencing luxury spending. Despite an increase in income inequality, it will remain high in global terms. Social class E will grow rapidly, while social class D will remain…
Persisting inflationary pressure is expected to constrain the purchasing power of the German consumers resulting in a slowdown in discretionary spending growth. Nevertheless, in the long term, consumer incomes are set to grow due to rising…
The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…
In 2023, Romania's government increased the minimum wage in response to persistent inflationary pressures. Over 2022-2027, disposable income growth is expected to surpass Eastern European and EU averages, driven by sustained economic development.…
Norway is expected to experience economic growth and increased per capita income over 2022-2027, with growing savings per capita. Later Lifers are predicted to be the highest earners by 2027, impacting luxury spending trends. Income inequality is…
Malaysia is projected to experience robust income growth, with the country expected to achieve high-income status between 2024 and 2028, according to World Bank estimates. In 2027, individuals aged 30-34 are forecast to maintain the highest per…
By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…
Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…
Egypt is forecast to experience economic growth, leading to an increase in per capita disposable income. The population aged 40-44 will be the highest income earners per capita in 2027. Income inequality is moderate by global standards but is…
Colombia’s per capita income is projected to grow over 2022-2027, with middle-aged individuals dominating the top income group. Income inequality remains high but is expected to decrease in the long term, while social class C will see the fastest…
In 2022, Sweden experienced population growth, driven by increased immigration, notably from Ukrainian citizens seeking refuge due to the Russian-Ukrainian conflict. Millennials became the largest generational cohort, shaping consumer behaviour with…
In 2022, Peru witnessed population growth, driven by stable natural change and rising life expectancy. The country is facing the arrival of Venezuelan refugees, as well as political unrest. In 2022, Gen Z emerged as the largest generation, and is…
New Zealand's population growth is expected to continue, driven by rising immigration and life expectancy. An aging population brings challenges, with an increased old-age dependency ratio predicted. The housing market is seeing declining property…
Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…
Colombia's 2022 population growth is set to reverse between 2023 and 2040 due to negative net migration. Generation Z, the largest generation, seeks digital-native experiences. Colombians prioritise living in the present, embracing innovation, and…
From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…
Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…
Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
Canada's per capita income is expected to see a modest increase through to 2027. Mid-lifers will continue to lead luxury spending trends. Social class E will experience the fastest growth, while class D will remain dominant. Housing will be the…