Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…
New Zealand's population growth is expected to continue, driven by rising immigration and life expectancy. An aging population brings challenges, with an increased old-age dependency ratio predicted. The housing market is seeing declining property…
In 2022, Peru witnessed population growth, driven by stable natural change and rising life expectancy. The country is facing the arrival of Venezuelan refugees, as well as political unrest. In 2022, Gen Z emerged as the largest generation, and is…
In 2022, Sweden experienced population growth, driven by increased immigration, notably from Ukrainian citizens seeking refuge due to the Russian-Ukrainian conflict. Millennials became the largest generational cohort, shaping consumer behaviour with…
Colombia’s per capita income is projected to grow over 2022-2027, with middle-aged individuals dominating the top income group. Income inequality remains high but is expected to decrease in the long term, while social class C will see the fastest…
Egypt is forecast to experience economic growth, leading to an increase in per capita disposable income. The population aged 40-44 will be the highest income earners per capita in 2027. Income inequality is moderate by global standards but is…
Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…
By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…
Malaysia is projected to experience robust income growth, with the country expected to achieve high-income status between 2024 and 2028, according to World Bank estimates. In 2027, individuals aged 30-34 are forecast to maintain the highest per…
Norway is expected to experience economic growth and increased per capita income over 2022-2027, with growing savings per capita. Later Lifers are predicted to be the highest earners by 2027, impacting luxury spending trends. Income inequality is…
In 2023, Romania's government increased the minimum wage in response to persistent inflationary pressures. Over 2022-2027, disposable income growth is expected to surpass Eastern European and EU averages, driven by sustained economic development.…
The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…
Disposable income per capita is poised to decline in real terms between 2022 and 2027, driven by escalating inflation and unemployment. The trend is predicted to worsen considerably the already significant income inequality, with discretionary…
Persisting inflationary pressure is expected to constrain the purchasing power of the German consumers resulting in a slowdown in discretionary spending growth. Nevertheless, in the long term, consumer incomes are set to grow due to rising…
Greece's per capita income is set to rise, driven by Later Lifers influencing luxury spending. Despite an increase in income inequality, it will remain high in global terms. Social class E will grow rapidly, while social class D will remain…
Ireland is expected to experience economic growth and increased per capita income over 2022-2027. Later Lifers are projected to dominate the top income group, influencing luxury spending. While income inequality is forecast to increase, poverty rates…
Significant income inequality and elevated inflation pose challenges to Kenya’s consumer market in the medium term. Discretionary spending is predicted to remain limited, due to the extensive size of social class E. Due to the country’s strong…
Mexico is poised for a notable rise in per capita income over 2022-2027. Mid-Lifers will continue to drive luxury spending trends. Despite a global high in terms of income inequality, social class E will dominate. The Mexico region will remain the…
Urbanization, longer life expectancy, and a falling birth rate are transforming Thailand's consumer landscape. Millennials and Gen Z are gaining influence, while single-person households surge. Traditional gender roles persist, impacting household…
Although per capita income levels are anticipated to increase at a slower pace than the regional average, incomes in Saudi Arabia will remain relatively high by regional standards over 2021-2040. Comprehensive structural reforms and economic…