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Organic in Europe: Health, Sustainability and Price Sensitivity

Simona Bernatonyte

Simona Bernatonyte

17 Nov 22

Organic product penetration in Europe is facing challenges, that start at the current economic uncertainty and price sensitivity, and continue through the rising popularity of various competing claims. This article discusses what should be the way forward for organic claims to appeal to consumers in Europe.

Article

Connectivity, Smart Home and Sustainability at IFA2022 Berlin

Valeriya Sorokina

Valeriya Sorokina

21 Oct 22

IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.

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Building Resilience During Economic Uncertainty in CEE

Maryna Sheremet

Maryna Sheremet

19 Oct 22 | UTC Time: 11:00 PM

Our recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.

Article

Cannabis in Poland: Big Opportunities Come With Risks

Dmitrij Gerok

Dmitrij Gerok

20 Sep 22

The US dominates the global cannabis market, generating 81% total value share in 2021. At the same time, European countries account for 8% share of worldwide value following Canada with 9%. Poland is responsible for an 8% value share of European countries; adult-use is prohibited by law, medical cannabis is only legal with a prescription, while CBD is freely available.

Article

Top Five Consumer Trends in Poland

Ekaterina Tretyakova

Ekaterina Tretyakova

16 Aug 22

Every year, Euromonitor International identifies emerging and fast-moving global trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. This year, more than 100 analysts with vast experience and in-depth knowledge in fmcg industries as well as in Consumer topics, cast their votes and determined what trends will be significant in Poland.

Article

From Disruption to Advantage: Supply Chain Resilience and Decarbonisation in Europe

Stephen Dutton

Stephen Dutton

11 Aug 22

This article is the first of a two-part analysis of supply chain challenges and insights for companies in Germany, with relevance for companies doing business across Europe. Part one explores the ongoing challenges in global supply chain structures amidst the pressure to decarbonise. Part two explores regional distribution structures and innovative last-mile strategies, thinking about consumer touchpoints and access as a competitive advantage.