The alcoholic drinks industry will be happy to consign many pandemic era adjustments to the past, but the rise of online channels is an exception. Brands are exploring the array of emerging opportunities in the digital space now that its importance to the industry is fully apparent. Venturing into the virtual world of the metaverse is the next step along the path of digital transformation.
O mercado brasileiro e global de cervejas tem passado por rápidas e intensas mudanças com um consumidor mais diverso, conflitos geracionais e crises políticas econômicas permeando o mercado. Esse momento complexo nos faz refletir sobre como e qual será o futuro da cerveja. Pensar nas formas de inovação e transformação do mercado cervejeiro para uma indústria cada vez mais sustentável - social, financeira e ambientalmente.
Still enjoying the post-pandemic momentum of the fundamental need to socialise, lockdown-driven savings and ‘revenge conviviality’, alcoholic drinks has been witnessing a strong bounce-back across all its key channels and markets.
Qatar, a small conservative Islamic Arab emirate, is set to host the FIFA World Cup in December 2022. This has implications for consumers who want to consume alcohol, as at present access to alcoholic drinks is restricted to tourists and non-Muslim expatriates. Qatari law stipulates that only liquor license holders can buy and consume alcohol within the emirate.
According to Euromonitor’s latest research on alcoholic drinks, the UK is showing a clear trend towards domestic products with a distinctive, modern heritage and premium cachet. Anna Ward explores this burgeoning trend, and asks how sustainable it is, given the cost of living crisis and rising inflation.
Looking for new insights and industry expert discussions about beer and brewing in June? Bangkok Brewing Conference 2022, hosted by VLB and Thailand Beer Industry Guild will be sharing lots of interesting presentations, focusing on hands-on sustainability under the umbrella of "Odyssey 2022: Neutrality towards Net Zero for the Brewing Industry".
Other spirits is a category that accounts for a significant share of the volume of spirits consumed worldwide, but due to its significance being mostly local, consumers and companies might not see its potential. The lessons the category teaches can help us understand behaviours and consumption in developing countries and show the stepping stones to success.