Smaller Footprints, Stronger Connections? Sustainability is Gaining Momentum in Alcoholic Drinks
Anna Ward
Environmental issues remain some way from top of mind for the typical alcoholic drinks consumer. Purchasing choices in the industry are governed by an array of factors, often led by brand image and positioning. Yet, expectations are changing. Sustainability is gradually becoming a key part of the picture.
Non-Alcoholic Spirits: Deciphering Online Sales, Diversification and Consumer Ratings
Jared Conway
The pandemic accelerated the shift towards moderation and mindful drinking, leading to an increase in demand for non-alcoholic spirits as a healthier and safer alternative. Using Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily identify trends.
Fancy a Vermouth? Exploring Earlier Consumption Occasions in Spain
Robert Eveson
The concept of “tardeo” has become fashionable in Spain. This refers to when consumers visit bars and restaurants to socialise in the afternoon or early evening instead of later at night. Here we look at the impact of this trend on consumers, the drinks they consume, and the foodservice outlets they frequent.
The Shape of Pints to Come: How American Craft Beer Will Survive and Thrive
Nik Allen
Craft beer, as defined by the American Brewer’s Association, accounted for 13% of traditional beer volume sales in the US in 2021. Prior to the pandemic, craft beer had seen a continual rise from 1988 until what seemed like a plateau in 2019, aided by the continued success of stalwarts and diverse production exploration of newer breweries. As 2023 portends a downturn, brewpubs and taprooms will be tested by the choices of a shifting craft community.
The Evolving Australian Beer Scene: Easy-Drinking, Localisation and Wellness Redefined
Tim Foulds
The traditional Aussie beer drinker is on the wane. With a plethora of choice, in terms of both brands and flavours, the Aussie consumer is focusing on three key demands – ease of drinking and flavour, interest in locally-sourced products, and wellness, whether through lower-strength drinks or abstention.
From Shots to Sips: Tequila Past and Future
Rodrigo Mattos
Tequila, the traditional Mexican spirit, is the fastest growing spirit category worldwide, forecast to see an impressive 27% CAGR between 2021 and 2026. At the same time – and while accounting for one of the smallest volume shares among all major spirits categories, it holds huge value growth potential – having become almost synonymous with the premiumisation narrative. Its an impressive rags to riches story for a segment that had the humblest of beginnings.
Will the Metaverse Emerge as a Key Destination in Alcoholic Drinks’ Digital Journey?
Anna Ward
The alcoholic drinks industry will be happy to consign many pandemic era adjustments to the past, but the rise of online channels is an exception. Brands are exploring the array of emerging opportunities in the digital space now that its importance to the industry is fully apparent. Venturing into the virtual world of the metaverse is the next step along the path of digital transformation.
12° Simposio Iberoamericano de VLB de Tecnología Cervecera y del Envasado
Euromonitor International
O mercado brasileiro e global de cervejas tem passado por rápidas e intensas mudanças com um consumidor mais diverso, conflitos geracionais e crises políticas econômicas permeando o mercado. Esse momento complexo nos faz refletir sobre como e qual será o futuro da cerveja. Pensar nas formas de inovação e transformação do mercado cervejeiro para uma indústria cada vez mais sustentável - social, financeira e ambientalmente.
Alcoholic Drinks and the Spectre of Stagflation; A Wile E. Coyote Moment?
Spiros Malandrakis
Still enjoying the post-pandemic momentum of the fundamental need to socialise, lockdown-driven savings and ‘revenge conviviality’, alcoholic drinks has been witnessing a strong bounce-back across all its key channels and markets.