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Article

Three Key Trends from Euromonitor’s Latest Sports Sponsorship Data

Alan Rownan

Alan Rownan

3 May 23

Euromonitor’s latest professional sports research illustrates that even in a world where content and media saturation conflicts with shrinking attention spans, sports remain a platform where brands can connect with consumers in an authentic and powerful way.

Article

Super Bowl LVII: What Do Social Media Numbers Tell Us?

Justas Gedvilas

Justas Gedvilas

9 Feb 23

Euromonitor International is taking a deeper look at the two Super Bowl LVII contestants, Kansas City Chiefs and Philadelphia Eagles, in terms of social media strategies, fanbase size and the platforms driving fanbase growth to understand the attention generated around the two franchises online and what this means within the broader league context.

Article

Sports Trends to Watch in 2023

Alan Rownan

Alan Rownan

16 Jan 23

The professional sports industry will see the continuation and evolution of opposing forces following a year in which disruption, a sometimes-overused term is finally living up to its billing. The rise of novelty formats, the shifting goalposts of commercial partnerships, and the emergence of deeper immersion within virtual and augmented reality environments for fans will permeate throughout the industry in 2023.

Article

Top Three Traits of a Successful Sports City

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

5 Dec 22

Cities are increasingly leveraging sports to demonstrate socioeconomic power on the world stage. Yet becoming a global powerhouse for professional sports is easier said than done. It requires an all-encompassing approach which considers structural, cultural and socioeconomic aspects such as ample investment in infrastructure, a robust domestic sports environment and a sizeable population.

Article

FIFA World Cup Qatar 2022: Measuring Impact and Performance

Alan Rownan

Alan Rownan

16 Nov 22

Measuring the impact of any major sports event brings with it a series of challenges. However, the uniqueness of the 2022 World Cup Qatar adds new layers of complexity to assessing the commercial performance of the tournament.

Article

Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?

Dorothy Calba

Dorothy Calba

5 Oct 22

The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.

Article

The League and Club Indices 2022: Results and Insights for Brands

Egle Tekutyte

Egle Tekutyte

16 Sep 22

The recently launched Euromonitor 2022 Global League and Club Indices highlight the continued hegemony of the US at the league level and European football at the club level. The National Football League (NFL) has maintained its number one position, being trailed by both the UK’s Premier League and other US based major leagues. The top 10 club list globally on the other hand is dominated by the giants of European football, with Manchester United scoring highest overall in the index.

Article

Fan Engagement and Sponsorship in the Metaverse

Alan Rownan

Alan Rownan

24 Aug 22

As the creation of the metaverse quickly became a macro-goal for many tech giants, the sports industry immediately sought to understand what commercial opportunities virtual worlds might bring.

Article

Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement

Alan Rownan

Alan Rownan

19 Jul 22

At this year’s Stadium Business Summit at the Emirates Old Trafford in Manchester, UK, stakeholders from across the sports and entertainment space came together to discuss the strategies that are driving the return of fans to venues across the world. Euromonitor presented on the evolution of physical space and how this impacts the fan experience. This is a topic that is front of mind for operators, which are in the process of better understanding how fans and consumers have changed over the last three years, and how these insights can grow existing and create supplementary revenue streams, all the while driving fan engagement.