According to Euromonitor International’s Global League and Club Indices 2023, five major US leagues and five European football leagues dominate league rankings, with the National Football League (NFL) consistently holding its status as the most commercially attractive league globally. In the club ranking football clubs from the five major European football leagues claim all top 10 spots with Manchester United retaining the top position.
Enthusiasm is high among US fans as the new National Football League (NFL) season kicked off in September. While teams will compete for success on the field, off it both teams and brands are contending for the right commercial partnership. Even though the NFL boasts the highest sponsorship value among the top US leagues in 2023, much of it remains untapped and pressure is building up for the league to reform its commercial strategy so as to maximize revenue streams.
In an exclusive commentary for Gulf Physio, Senior Research Analyst, Dorothy Calba, shares her insights on the role the expansion of women’s football and women’s sports more broadly can play in the physio and sports equipment space.
With the 2023 FIFA Women's World Cup kicking off on 20 July, there is a lot of buzz about the current and future advancements in women’s football. Attendance and fan engagement continue to increase, and sponsors are taking notice of the opportunities this provides them.
Euromonitor’s latest professional sports research illustrates that even in a world where content and media saturation conflicts with shrinking attention spans, sports remain a platform where brands can connect with consumers in an authentic and powerful way.
Euromonitor International is taking a deeper look at the two Super Bowl LVII contestants, Kansas City Chiefs and Philadelphia Eagles, in terms of social media strategies, fanbase size and the platforms driving fanbase growth to understand the attention generated around the two franchises online and what this means within the broader league context.
The professional sports industry will see the continuation and evolution of opposing forces following a year in which disruption, a sometimes-overused term is finally living up to its billing. The rise of novelty formats, the shifting goalposts of commercial partnerships, and the emergence of deeper immersion within virtual and augmented reality environments for fans will permeate throughout the industry in 2023.
Cities are increasingly leveraging sports to demonstrate socioeconomic power on the world stage. Yet becoming a global powerhouse for professional sports is easier said than done. It requires an all-encompassing approach which considers structural, cultural and socioeconomic aspects such as ample investment in infrastructure, a robust domestic sports environment and a sizeable population.
Measuring the impact of any major sports event brings with it a series of challenges. However, the uniqueness of the 2022 World Cup Qatar adds new layers of complexity to assessing the commercial performance of the tournament.