Leveraging Product Claims to Build a Successful Brand Strategy
Katharina Bagul
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Arabian Travel Market
Euromonitor International
Accelerate your business and build lasting connections at ATM Dubai 2022, the leading event for travel in the Middle East and beyond. Prepare to meet many big brands exhibiting and influential industry leaders at the show which promises to create endless business opportunities for you.
Voice of the Industry: Coronavirus Impact on Companies, Employees and Consumers
Euromonitor International
In April and June 2020, Euromonitor International surveyed over 6,800 professionals on the business impact of Coronavirus (COVID-19). Watch our on-demand webinar as we reveal the survey results and offer insights into how industries are navigating changes in operations, employees…
B2B Supply Chain: Best Practices to Navigate through the Pandemic
Euromonitor International
COVID-19 has demonstrated itself as a global disruptor, having an unforeseen impact on consumer confidence and behaviour. These changes have caused the global supply chains to re-evaluate the current dynamics of supply versus demand, from upstream operations to downstream distribution...
The Future of China’s Business: According to Industry Leaders
Euromonitor International
The Chinese economy is past the rapid growth phase and is now experiencing sustained growth, which leads to a few key questions: what are the key trends in the next years and how will business leaders interpret this new norm…
Using Risk Indices Through Global Economic Uncertainty
Euromonitor International
In an uncertain global economic environment, it is important to have strong awareness of a country's or market's exposure to potential downside macro-economic risks as part of strategic, financial and business planning. Risk indices are a tool to help. Download…
Global Economy in 2020
Euromonitor International
The world is changing. Recession, trade dynamics and geopolitical risks will shape the global economy in 2020. Join us for our webinar as we discuss potential vulnerabilities, business environment shifts and key opportunities for the future. Watch now to discover…
How to Apply Megatrends for Effective Strategic Planning
Euromonitor International
Megatrends are long-term shifts in consumer behaviour and are having a profound impact across consumer markets. Businesses need to conduct megatrend analysis in order to anticipate market developments, lead disruptive change in their industries and stay ahead of the competition…
Business Sustainability Game Changers
Maria Coronado Robles
Global attention on sustainability has skyrocketed over the last five years, in line with the growing pressures on natural resources and climate change combined with an increase in conscious consumption and ethical living. There are three key…