After undergoing a tumultuous period from the impact of COVID-19 in 2020, the global eyewear industry has been clawing its way back to growth, driven by consumers’ return to travel and socialising, and the inescapable momentum of e-commerce.
While consumers in many parts of the world are seeking to release their pent-up demand for out-of-home experiences, more home-centric lifestyles are here to stay. As it has become a sanctuary and a hub for many activities, the home now represents the last mile, requiring businesses to rethink their strategies and even business models to reach consumers in their homes.
Shoptalk Europe is one of the largest retail innovation shows for retailers, FMCS brands, e-commerce brands and solutions providers. We would like to share the most discussed trends shaping current and future retailing, such as the changing role of sustainability, the focus on experiential retailing and the metaverse.
The post-pandemic consumer landscape has been transformed by major behavioural shifts on the part of consumers, in terms of how they live, work, play and shop. Key shifts in consumer behaviour – including the adoption of digitalised, home-centric lifestyles, increased concern about social and environmental responsibility, and a greater focus on value – have given rise to new consumer needs and priorities and necessitated the need for companies to rethink their strategies in order to stay relevant in the long term.
The e-commerce tsunami formed by the pandemic earthquake shook both consumers and companies to a new transaction reality. Although recent growth already hinted at the need for all players to adapt and excel in the online environment, the rapid developments of the pandemic represented a hard landing for those players that took their time to act, with many struggling to fulfil consumers' needs and expectations.