With a promising projection of over 76% internet access among sub-Saharan Africans by 2040 and a GDP expected to soar to USD 4.5 Trillion within the same timeframe, the digital revolution unveils unprecedented avenues to tap into this burgeoning future market.
Today’s male beauty consumers are increasingly informed and sophisticated, bolstered by dynamic sociocultural influences that are transforming gendered beauty norms. Self-care narratives partnered with curiosity in ingredient-led beauty are encouraging more men to invest in and expand their grooming routines.
Asia Pacific is a diverse region, encompassing a mix of markets with different economic and social backgrounds. Businesses looking to introduce loyalty programmes in the region must keep this diversity in mind; understanding the unique aspects of local markets and catering for the needs of consumers in these markets will be critical in strengthening and retaining customer loyalty.
Food has become a captivating fandom topic, with over 508 million worldwide Instagram posts using the #food hashtag. Consumers seek communities around their passions, and loyalty programmes catalyse fandoms and brand connections. By aligning with customer needs, they unite audiences in shared brand enthusiasm. Loyalty programmes play a crucial role in fostering these bonds, connecting brands with consumers through personalised rewards, enhancing satisfaction, and building loyalty.
Within fast-moving consumer goods (fmcg), the shift to e-commerce accelerated during the pandemic, and now the majority of fmcg categories have elevated levels of e-commerce sales. However, the rate and penetration of e-commerce sales differs by category and country, and prioritising where opportunities are most significant can help companies win online. Utilising Euromonitor’s new e-commerce system, we will use Australia as an example to show how wine is performing online, and who is winning from a retailing and brand perspective.
Walmart and Amazon are battling for leadership of food and beverages e-commerce in the US. Amazon’s unrivalled logistics expertise helps it to win across many shelf-stable categories, but Walmart’s lead in click-and-collect and its vast store network give it the upper hand in perishables. Using data from Euromonitor International's new E-Commerce system, this article explores this rivalry and highlights areas where DTC players and other operators are making inroads against the giants.
The Latin American Fashion industry was hit hard by the pandemic, but following two years of strong performance, sales have returned to pre-pandemic levels.
Pure online players and retailers with omnichannel operations are reconsidering their approach to e-commerce order fulfilment by embracing strategies such as community group buying, rethinking the quick commerce model, and adopting more flexible return policies.