Digital Consumer

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Article

How Global Consumer Trends Are Taking Shape in Eastern Europe

Lilija Vladykina

Lilija Vladykina

24 Jan 23

Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.

Webinar

2023 Digital Shopper Trends

Euromonitor International

Euromonitor International

13 Jan 23 | UTC Time: 12:00 AM

Michelle Evans and her team will share their insights around the tech trends that are redefining commerce in 2023. We explore how product development is being shaped by social platforms, the influence of gaming culture on shopping websites and ways retailers, brands and hospitality operators are offering more personalized experiences.

Article

How Gen Z is Inspiring Grocers to Engage Digital Shoppers in New Ways

Michelle Evans

Michelle Evans

12 Jan 23

In addition to being known for their activism and authenticity, the members of Generation Z are the first true digital natives. As a result, brands that simply attempt to duplicate a store-based marketing strategy in the online realm often miss the mark when attempting to woo these young consumers. Now, US grocery retailers like H-E-B and Albertsons are beginning to use social media in novel ways to engage with these the members of Generation Z on their own terms.

Article

Generational Attitudes and Actions Around Data Privacy

Lisa Holmes

Lisa Holmes

7 Dec 22

Technology has become interwoven with commerce, making it much more important for companies and brands to understand consumers' perceptions and digital habits. To better explore this topic, Euromonitor leverages the expertise of in-house analysts and key stakeholders across impacted industries to launch the annual Voice of the Consumer: Digital Survey.

Article

Why Walmart Could Win On-Demand Delivery Race in the US

Michelle Evans

Michelle Evans

29 Nov 22

While headlines have focused on quick commerce players and their VC-backed pocketbooks, large retailers such as Walmart should not be counted out.

White Paper

「レス・イズ・モア」な体験を

Euromonitor International

Euromonitor International

22 Nov 22

急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費(体験)への欲求は衰えていません。

Article

The Gen Z Beauty Consumer

Olivia Stelmaszczyk

Olivia Stelmaszczyk

26 Oct 22

Born between 1995-2009, Generation Z is coming of age alongside significant changes in the post-pandemic economy, giving rise to the Gen Z beauty consumer's tendencies for price sensitivity, individualistic expression, active participation in user-generated content, and phygital spaces. Social media and social commerce are essential to succeed with Gen Z beauty consumers.

Event

ECSE eCommerce Summit & Expo

Euromonitor International

Euromonitor International

Latin America 6 Oct 22 | ET: 10:40 AM

ECSE eCommerce Summit & Expo es la principal plataforma digital y presencial del comercio electrónico en México, que sirve como punto de encuentro para que expertos y emprendedores se conecten y compartan conocimientos, estrategias y soluciones de las principales tendencias en eCommerce como logística, marketing digital, pagos/transacciones, plataformas y tecnologías.

Article

Retail 2040: The Evolution of Consumer Expectations

Michelle Evans

Michelle Evans

22 Aug 22

Evolving consumer expectations and new competitive realities are changing how and where consumers browse and buy. Now, shopping is a journey about relationship building.