Digital Consumer

Back About 392 results
Event

E-commerce B2B and B2C in the World. Forecasts. Selecting the Market with the Greatest Potential. Ready E-commerce Solutions

Euromonitor International

Euromonitor International

4 Nov 21 | EET: 10:00 AM
Event

Hong Kong FinTech Week 2021

Euromonitor International

Euromonitor International

Hong Kong Convention and Exhibition Centre & Online 1 Nov 21 | China Time: 08:00 AM
White Paper

Eコマースデータを利用して消費者トレンドを ブランド戦略に活かす方法

Euromonitor International

Euromonitor International

30 Sep 21

本ホワイトペーパーでは、世界的な消費者トレンドである「安全至上主義」を例にとり、同トレンドがさまざまな消費財分野でどのように活性化されているかを分析し、企業がEコマースデータを活用することで、いかにして自社商品のプレゼンスと業績を向上させることができるかを紹介します。

Article

Quick Commerce in Western Europe: Trends, Operational Models and Prospects

Maria Bogdanova

Maria Bogdanova

20 Sep 21

Quick commerce is gaining traction in Western Europe with Euromonitor International counting 30 companies currently competing on the market, most of which established in the past 10 months and is mainly focused on grocery deliveries. With consumers in the region getting accustomed to fast and ultra- fast deliveries, it is important for brands and retailers to understand the trends, operational models and prospects ahead.

White Paper

Retail in Transition: Future E-Commerce Opportunities in Asia Pacific and Australasia

Michelle Evans

Michelle Evans

13 Sep 21

The retail industry’s traditional wholesale model has been turned on its side due to the emergence of new business models and channels such as marketplaces, subscription services and direct-to-consumer brands. E-commerce is here to stay, and it is vital to stay current with all facets of the digital retail landscape.

White Paper

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Rabia Yasmeen

Rabia Yasmeen

8 Sep 21

Almost two-thirds of consumers globally used a digital wallet to buy products in a physical store or online in 2020. As this form of contactless payment gains more momentum the number of cash transactions is rapidly decreasing. This report explores how the digital wallet landscape has evolved across Europe in particular since 2020 and examines the different ways in which consumers and brands are digitalising their transactions and operations.

Article

Getting Your Product Pricing Right and How E-commerce Data Can Help

Euromonitor International

Euromonitor International

1 Sep 21

Companies are always working to find that pricing sweet spot – the one that attracts (or better yet, converts!) their target shopper yet remains competitive with their peers on the shelf. And don’t forget the added layers of difficulty in adjusting this balance from country to country and retailer to retailer. This requires pricing and revenue management teams to create guidelines dictating pricing policy across different online retailers and monitor competitor prices, to make sure they are always appropriately priced against competing brands.

Article

Digital Brand Activation in Snacks: Leveraging the Influencing Power of Consumer through “Hometainment”

Natalia Theofilopoulou

Natalia Theofilopoulou

26 Aug 21

The dramatic rise of e-commerce comes with new challenges in the snacking industry. Fewer impulse purchases and strong online competition are forcing snack brands to reconsider their typical avenues of consumer interaction and find new ways to establish consumer loyalty. To overcome these challenges, snack manufacturers should focus on digital brand activation campaigns, harnessing the influencing power of Generation Z consumers.

Event

EBIT 2021

Euromonitor International

Euromonitor International

Vilnius, Lithuania 2 Sep 21 | UTC Time: 12:00 AM