Eastern Europe

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Article

世界の消費者トレンド – 東欧地域

Euromonitor International

Euromonitor International

22 Apr 21

※本記事は英語でもご覧頂けます:Global Consumer Trends in Eastern Europe ユーロモニターが発行した『2021年 世界の消費者トレンド』レポートが示すように、新型コロナウイルス(COVID-19)は消費者の行動に大きな影響を与え、企業は戦略の再調整と新たな需要への対応を迫られている。今回のパンデミックは世界的なトレンドを形成している一方、消費者の反応は地域によって違いが見られている。ユーロモニターのヴィリニュス支社の専門家チームは、前述の『2021年…

Article

Global Consumer Trends in Eastern Europe

Euromonitor International

Euromonitor International

15 Apr 21

As Euromonitor’s Global Consumer Trends 2021 show, Coronavirus (COVID-19) has had a profound impact on consumer behaviour, forcing businesses to readjust strategies and accommodate newfound demand. While the pandemic has shaped trends on a global…

Video

Changing the Consumption Patterns of Dairy Products in Europe

Elif Polat

Elif Polat

30 Mar 21

Changing expectations on when and how products are consumed is a valuable way for companies to generate interest among consumer groups. In the yoghurt category, European companies such as Q focus on indulgence while still being healthy. The Biotiful…

Podcast

Proximity Payments Growing in Eastern Europe

Ivan Khoruzhyy

Ivan Khoruzhyy

29 Jun 20

Mobile wallets and proximity payments are gaining significant ground in Eastern Europe. They are popular in such countries as Poland, Russia, Ukraine and Czech Republic, with millions of consumers routinely utilizing them. While Apple Pay leads the…

Podcast

Travel Transportation in Eastern Europe: What's Driving Growth?

Cosmin Dan

Cosmin Dan

10 May 18

After a few years of instability, travel transportation in Eastern Europe consolidated its positive dynamic with a stronger 2017 constant value growth. Airlines led the travel transportation value sales. As the industry grows further, next years are…

Podcast

Bottled Water in Azerbaijan and Georgia

Aleksandre Tutberidze

Aleksandre Tutberidze

16 Feb 18

Still bottled water is emerging in Azerbaijan and Georgia. The volume CAGR for the period 2012-2017 has reached 8% for Azerbaijan and 11% for Georgia. Growth is expected to be kept within 2018-2022, so bottled water will remain a profitable area of…

Article

Rytų Europa – skaitmeninės plėtros lyderė

Swarnava Adhikary

Swarnava Adhikary

2 Feb 18

Interneto vartotojų daliai Lietuvoje išaugus nuo 74% 2016 metais iki 77% 2017 metais, šalyje stebimas spartus internetinės prekybos augimas. Atsižvelgdami į panašias tendencijas regione, „Euromonitor International“ savo apžvalgoje „Digital Landscape:…

Article

Consumer Health Companies in Central Eastern Europe Suffering from Angst Caused by Regulators, Search for Remedies

Povilas Sugintas

Povilas Sugintas

28 Nov 17

With populations declining across all Eastern European countries, the battle for market share is fiercer than ever. Further complicating matters for both producers and sellers is the urge politicians have to regulate and shape the industry. Whether…

Article

The Spirits Market Continues to Suffer in Eastern Europe

Euromonitor International

Euromonitor International

15 Nov 17

Consumption of spirits in Eastern Europe continued its long-term decline over 2011-2016. The decline was driven by the four major markets of Russia, Poland, Ukraine and Belarus, but in particular Russia. Economic (recession caused by sanctions and…