Long-term megatrends such as sustainability and wellness were predictably visible at the Inspired Home Show, with rising messaging for durability, recyclability and energy saving. Of more immediate interest were three lifestyle trends directly impacting growth opportunities and product choices in 2024.
There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Post-pandemic, consumers are cleaning less often, shifting from daily routines to cleaning only when necessary, a trend known as "Occasion Cleaning." Furthermore, household sizes are decreasing globally due to stagnant population growth, diminishing the demand for regular deep cleaning and impacting the utilisation of home care products and appliances.
The trend of anthropomorphising one’s pet has evolved significantly over the years. From addressing basic welfare to now creating opportunities for them to thrive, pet humanisation is becoming increasingly sophisticated. This is spilling into the pet health and wellness space where consumers are not only aware of their pets’ core physical needs but also their emotional and mental wellbeing.
Latin America is emerging as one of the most dynamic regions for the pet care industry worldwide. While the region's average expenditure still trails behind advanced markets, its steady growth is notable, highlighting the increasing relevance of pets in Latin American families.
With US demand softening and domestic production inflation still a factor, the 2023-2024 bankruptcies and layoffs in the furniture sector are warning flags that geographic exposure to cost is strategically existential. Attention here is once again focusing on production locations, in the face of some harsh numbers.
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
The current business landscape requires transparency and accountability, with consumers seeking alignment with sustainable values. To succeed in this climate, companies must address concerns around sustainability and affordability.