Voice of the Consumer: Key Insights 2022
Jennifer Elster
Euromonitor International has analysed a wealth of data derived from the results of its recent Voice of the Consumer: Lifestyles Survey 2022, and has drawn five key insights in order to help businesses and others understand what issues are driving the attitudes and behaviours of consumers around the world.
Kidults are Driving Sales of Toys and Games
Wee Teck Loo
Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Toy companies are now launching products that are designed exclusively for these kidults.
2022年 世界の消費者トレンド「デジタルシニア」：中国と日本に学ぶ
Natasha Cazin
中国と日本の60歳以上の消費者達は、世界のどの地域の同世代の人々よりもテクノロジーを受け入れている。中国および日本の企業は、2022年の世界の消費者トレンドのひとつである「デジタルシニア」のニーズに応えるべく、創造的に既存のテクノロジーを応用し、カスタマイズしたサービスを提供している。
Women in 2022: Celebrating the Impact
Jana Rude
International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.
Middle Class Reset: How to Win with this Megatrend
An Hodgson
Global middle class consumers are increasingly shifting away from conspicuous and wasteful consumption towards more selective and conscious spending, in a megatrend we at Euromonitor International called the Middle Class Reset. This shift in the middle class mindset and their consumption choices will be long-term and will contribute to shaping the global consumer market of the future.
关注“整体健康”成为今年最流行的健康趋势
David Mackinson
在欧睿1月发布的《2022全球十大消费者趋势》中，关注整体健康成为一个巨大亮点，其中关于这三条趋势的详述尤为明显。
Fashion Opportunities in the Metaverse
Nina Marston
As we adapt to an increasingly digitally reliant world, this episode explores how digital innovations, shifts in target demographics, and lifestyle changes caused by the COVID-19 pandemic, are drawing fashion players to this space and highlights the challenges and opportunities facing fashion players trying to capitalise on the expansion of the metaverse and digital fashion.
Digital Seniors and the Metaverse Movement: Life for All Generations Moves Further Online
Benjamin Schneider
Consumers are now driving The Metaverse Movement: the burgeoning development of a future rendition of the internet characterised by shared 3D virtual spaces.