Euromonitor International has analysed a wealth of data derived from the results of its recent Voice of the Consumer: Lifestyles Survey 2022, and has drawn five key insights in order to help businesses and others understand what issues are driving the attitudes and behaviours of consumers around the world.
Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Toy companies are now launching products that are designed exclusively for these kidults.
中国と日本の60歳以上の消費者達は、世界のどの地域の同世代の人々よりもテクノロジーを受け入れている。中国および日本の企業は、2022年の世界の消費者トレンドのひとつである「デジタルシニア」のニーズに応えるべく、創造的に既存のテクノロジーを応用し、カスタマイズしたサービスを提供している。
International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.
Global middle class consumers are increasingly shifting away from conspicuous and wasteful consumption towards more selective and conscious spending, in a megatrend we at Euromonitor International called the Middle Class Reset. This shift in the middle class mindset and their consumption choices will be long-term and will contribute to shaping the global consumer market of the future.
As we adapt to an increasingly digitally reliant world, this episode explores how digital innovations, shifts in target demographics, and lifestyle changes caused by the COVID-19 pandemic, are drawing fashion players to this space and highlights the challenges and opportunities facing fashion players trying to capitalise on the expansion of the metaverse and digital fashion.
Consumers are now driving The Metaverse Movement: the burgeoning development of a future rendition of the internet characterised by shared 3D virtual spaces.