Leveraging Product Claims to Build a Successful Brand Strategy
Katharina Bagul
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Consumer Electronics Sales Forecast: Holidays and Beyond
Euromonitor International
2014 has been a rather difficult year for the major consumer electronics brands and they are all looking forward to holiday season sales. This video looks at sales projections across major consumer electronics product categories and markets.
Europe’s Leading Health Trends: What is Driving Innovation and Opportunities for Functional Ingredients?
Euromonitor International
More natural, more protein and more nutritional content in general; this is where the European health and wellness market seems to be heading in the immediate future. In this article, we look at those health and wellness prime positioning platforms…
Americas Packaged Food Trends 2014
Euromonitor International
Hemisphere Overview The Americas continue to be a dynamic hemisphere for packaged food consumption in 2014. Both Latin America and North America offer both great opportunities and unique challenges. The health and wellness trend has driven many North…
The World in 2030: 10 Key Statistics
Euromonitor International
What are the economic and consumer trends that will shape the world throughout the next 17 years? With births outstripping deaths by two to one, the global population will grow by 17% between 2014 and 2030. Global GDP will expand by 89% - compared to…
Datagraphic: Sports Nutrition Preferences Around the Globe
Euromonitor International
Download as pdf As sports nutrition continues to outpace the overall consumer health industry, interest in the category from non-traditional customers and producers alike is growing rapidly. While protein has long been the bedrock of sports…
What’s Next for Nappies/Diapers Manufacturers in China After The End of One-Child-Policy?
Euromonitor International
Euromonitor International’s 2014 data, published on 13 January 2014, reveals that over 2012-2013 sales of nappies/diapers/pants in China grew by an astonishing US$1 billion to US$6 billion, generating more than one third of global incremental value…
The Doughnut Paradox: Indulgence Positioning in a World Obsessed With Health and Wellness
Euromonitor International
Every year health and wellness is one of the top trends in foodservice. It’s a trend that varies by market, both in terms of magnitude and by definition, but it’s something that touches every major market category. In recent years, it’s become even…
Multi-Functional Product Innovation: Bags and Eyewear Charging Mobile Devices
May Ling Tham
With technology being an integral part of consumers’ lifestyles, Euromonitor International takes a look at new product developments in bags and eyewear and how tech-savvy features incorporated into these accessories might be the future for the…