In this video, Industry experts Margaux Laine, Natalia Theofilopoulou, Aleksandras Bacevicius and Roland Szaki discuss how the pandemic has permanently changed the way consumers spend their time and money. Consumers are set to spend more time at home in comparison to post-COVID, impacting impulse purchase and physical shopping now threatened by the rise of pre-planned impulse and e-commerce sales. In the last 2 years, snacks players have developed solutions to address the increasing need for comforting and entertainment at home, and as such, answering the hometainment trend.
In a time when the world is striving to create a balance between sustainability and profitability, a challenge such as food waste can severely undermine these efforts. With recent advancements in sustainable development and increased international pressure on countries to play a role in mitigating associated risks, many countries are exploring novel ways to reduce food waste.
In comparison with other packaged food categories, snacks was most affected by the pandemic. In this context, these are the six trends that are the most relevant in the industry: the rise of special diets, sugar reduction, hometainment, digitalisation, sustainability, and plant-based eating.
COVID-19 has brought financial uncertainty to virtually all national economies, prompting consumers to adopt thriftier expenditure habits. Conversely, those working from home or choosing to stay at home rather than go out for entertainment are also in a position to save money, leading to a search for more premium, entertaining product offers. Such different experiences arising from the pandemic have led to a clear trend towards polarisation in retail prices for snacks.
The ISM in Cologne, the world's leading trade fair for sweets and snacks, offers you impulses, innovations, exciting networking, top-class exhibitors, and expert visitors in a combination that is unique worldwide. You'll also find the world's largest range of private-label sweets and snacks. Experience international sweets and snacks at the confectionery fair in Cologne.
During the pandemic conventional dietary habits were challenged, and daily use products were reconsidered. Consumers’ expectations of gaining some health-boosting benefits from food increased, as it appeared that immunity, obesity and other underlying health factors could be key when faced with COVID-19.
Japan’s confectionery market sees a lot of innovation and new product launches thanks to Japanese consumers’ interest in new flavours and benefits. But which health benefits are gaining ground, delighting more online shoppers, and enjoying higher margins?