It’s no secret that consumer needs and preferences evolved in unprecedented ways over the past 18 months. The only way to keep up is by watching these changes closely to spot new opportunities.
Join this webinar to engage with our report experts and get answers to your questions. You'll walk away knowing what consumers expect from brands in 2022 and where to focus your strategy.
中国上海2020年2月18日电 -- 全球市场调研公司欧睿国际今日发布《2020全球十大消费趋势》报告中文版,揭示影响全球消费行为、购物习惯及购买决策的最具影响力的趋势。 这十大消费者趋势为: • 超越人工:拥抱人工智能以实现自动化和便利性。 • 信息触手可及:越来越寻求快速、精准、多感官内容,以实现即时满足。 • 行动无碍:根据个人喜好随心选择交通方式,实现无缝旅行。 • 兼容并包:关注消费人群的多样性和商品及服务的可及性。 • 自我关爱:优先考虑心理健康并寻求满足特定健康需求的产品。 •…
Este artigo faz parte da série destacando o estudo ‘10 Principais Tendências Globais de Consumo’, disponível em português para download. A tendência ‘De volta ao básico pelo status’ refere-se à busca dos consumidores por produtos e experiências…
2019 will be a year of change. With increased purchasing power, empowered consumers are pushing brands to embrace their values. Connected consumers are finding the joy in disconnecting. Older consumers want to feel and be treated as younger. Join us…
Consumers in 2017 are more demanding of products, services and brands than ever before. Consumer identity is multidimensional and in flux, with shoppers in a broader age range more likely to have a hand in defining themselves and their needs…