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John is responsible for developing methods and executing projects which utilise Euromonitor's proprietary web scraped data.
John oversees the implementation of new research approaches into existing Euromonitor research projects, with a focus on automation and centralisation. John previously worked as a Project Manager for food and nutrition research. Prior to this John was a research analyst covering the ingredients industry.
Premiumisation continues to be highly sought after by consumers seeking to enhance their wellbeing who are willing to pay more for premium products and services. In response, companies have leveraged on consumers’ desires and wants, through innovation and active marketing.
2023 was another challenging year for cooking ingredients and meals globally. Inflation and rising commodity prices continued well into the year, driving value sales of cooking ingredients and meals to increase. Consumers across markets became more frugal when shopping for essential goods, and cut back on splurging.
Business Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity – all in under an hour across various cities!